Digital Marketing Specialist

**DIGITAL MARKETING SPECIALIST**

**(FULL-TIME, PERMANENT OPPORTUNITY)**

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**WHO WE ARE**

Toronto Global is a trusted partner for international companies exploring business expansion opportunities in the Toronto Region. Our dedicated team takes the time to understand the specific needs and interests of each company we work with and offers complimentary services that help to streamline access to the information and connections they need most to make a well-informed expansion decision.

**OUR PEOPLE. PERKS & CULTURE**

We're an enthusiastic team of smart, passionate professionals. Our culture is built on making sure individual team members can contribute to something greater, whether that includes having a voice on one of our internal task forces or getting involved in team social or business events to fuel your professional development. Interested in health, self-care, and planning for the future? We've got you covered In addition to a competitive base salary and performance bonus, this opportunity includes access to comprehensive health and dental benefits, an enhanced employee assistance plan (EAP), and an opportunity to participate in our OMERS pension.

Our newly refreshed downtown office is by St. Andrew's subway station (a 5-minute walk to Union Station) and is located in the heart of local arts, culture, restaurants, sporting events, and urban park space. We love driving the growth of the Greater Toronto Region through our work and do it proudly. We are high achievers, but this doesn't interfere with our sense of humour, endless curiosity, and our desire to have fun

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**KEY RESPONSIBILITIES**
- Assist with the ongoing development and execution of a digital communications strategy that leverages multiple digital channels and tactics, and create relevant, accurate and up-to-date content for both the website and social media channels for the organization
- Following social media best practices, develop a consistent voice, narrative, and tone for the organization's online brand that differentiates us and targets messages to multiple audiences
- Working with the Senior Marketing & Communications Specialist and other departments, identify opportunities to position the CEO as a thought leader and develop regular, engaging content to share across his social media channels
- Working with our Search consultant, consistently update and optimize SEO/SEM tactics and regularly report on analytics to the Director and Executive Management Team
- Lead the development and execution of targeted digital marketing campaigns to enhance awareness and drive online traffic
- Develop and execute A/B testing programs to improve campaign performance through optimization of bids, device, audience segments, geo and demo targets, creative, compelling ad and landing page copy, etc.
- Assist with training Toronto Global team members to maximize the use of digital and social media in their roles to enhance their individual brands and generate leads organically
- Monitor campaigns and generate reports/updates for management with recommendations for in-market and future campaign enhancements, in relation to search, social, content and website analytics
- Monitor media and remain abreast of trends, new statistics, and reports that articulate the business advantages of locating in the Toronto Region

**DESIRED SKILLS & EXPERIENCE**
- University/college degree in Communications, Marketing or a related field, or commensurate combination of education and experience
- Minimum 2 - 3 years' experience in a Digital Marketing or similar role
- Proven experience managing and optimizing cross-channel marketing campaigns, including website, search, display, and social media communities
- Proven paid media experience, including developing strategy, content and media buys/distribution of targeted resources
- Experience planning a comprehensive Digital Marketing strategy
- Strong technical SEO knowledge and the ability to analyze/interpret keyword and digital marketing data
- Strong communication and creative writing skills
- Strong project management skills with the ability to multi-task and meet tight deadlines
- Attention to detail and ability to adhere to Toronto Global visual identity guidelines and voice
- Strong collaboration skills and ability to partner with a cross section of stakeholders and service providers
- Experience with desktop publishing tools (Adobe Creative Suite), content management systems (Kentico), media monitoring tools (Meltwater), marketing automation (Pardot), analytics (Google Analytics) and CRM tools (Salesforce) is considered a strong asset
- An interest in current events, global business news and events especially as they relate to economic development, as well as new digital marketing platforms and trends

**HOW TO APPLY**

Toronto Global is committed to diversity, equity, and inclusion in the workplace, because we believe it contributes to innovation, better decision-making, and a deeper understanding of th