Digital Marketing Performance Analyst

**We require all our head office associates to be proficient in French, spoken and written.**

At RONA, our employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.

We operate or service corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our RONA+, RONA and Dick’s Lumber banners are well equipped to help meet the needs of all DIYers and contractors.

You’ve got the talent? We’ve got the tools Here, your work and ideas will contribute to building a flourishing organization. Your voice will always be heard and valued. You’ll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills.

So, if you’re looking to do what you love, we could be a perfect match.

Reporting to the Business Intelligence Manager, the Digital Marketing Performance Analyst is primarily responsible for supporting the Media team in measuring, analyzing, and optimizing the performance of paid marketing campaigns.

The analyst will play a key role in transforming complex marketing data into actionable insights to optimize media return on investment, maximize customer acquisition, and enhance marketing performance.

They will also be responsible for producing, maintaining, and evolving recurring and ad hoc performance reports using various data sources (Adobe Analytics, Google Analytics 4, BigQuery, etc.).

Drawing on strong analytical skills, a solid understanding of media platforms, and proficiency with data visualization tools, the analyst will be responsible for:
**Your Role**:

- Analyze the performance of paid media campaigns (SEM, Paid Social, Display, etc.) and provide concrete recommendations to optimize budget allocation and acquisition strategies.
- Collaborate closely with the media team and agency partners to define key performance indicators (KPIs), monitor results, and identify opportunities for continuous improvement.
- Design and maintain dashboards and performance monitoring reports using data visualization tools (e.g., Power BI, Looker).
- Gather, merge, and analyze data from multiple sources (GA4, Adobe Analytics, Finance) to deliver a cohesive and comprehensive view of campaign performance.
- Contribute to the automation of data pipelines via Power BI Dataflows.
- Participate in improving marketing measurement processes and data governance, including tracking data quality monitoring.
- Communicate data effectively at all levels of the organization.

**The qualifications we are looking for**:

- Bachelor’s degree in Marketing, Business Intelligence, Digital Analytics, E-commerce, or a related field
- 2 to 4 years of experience in marketing performance or digital media analytics
- Strong proficiency with web analytics platforms (Adobe Analytics, Google Analytics) and a good understanding of advertising platforms (Google Ads, Meta Ads, DV360, etc.)
- Solid experience with data visualization and manipulation tools (Power BI, Power Query, advanced Excel)
- Ability to write SQL queries (in BigQuery or another cloud-based environment)
- Ability to manage multiple projects simultaneously and adapt to a fast-paced, evolving environment
- Analytical mindset, thoroughness, autonomy, and the ability to proactively solve complex problems
- Excellent skills in simplifying complex data and communicating clear recommendations to stakeholders

By joining the RONA family, you’ll enjoy many benefits, such as:

- A childcare centre that can accommodate up to 78 children
- A cafeteria with a delicious menu prepared by a dedicated chef, healthy options, as well as FARO Roasting Houses and Tim Hortons coffee stations
- Electric car charging stations
- A fitness centre, sports activities, and showers
- Exclusive employee discounts, plus a 10% discount on store merchandise (at all RONA locations)
- Benefits: retirement savings plan, annual bonuses, student incentive program, etc.
- Career growth opportunities within the company
- An inclusive and safe working environment
- Promotion of work-life balance
- An employer that’s involved in the community
- And much more

If selected for an interview, please advise our Human Resources team if you require accommodation during the interview and assessment process and we will work with you to meet your accessibility needs.