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Marketing Manager

3 weeks ago

London, Canada tbk Creative Full time

**The Basics**:
**Company HQ**:
London, ON

**Salary**:
$70,000 to $90,000

**Work Location**:
London area, ON

**Start Date**:
TBD

**Type of Work/Status**:
Full-time; Salary

**Reports to**:
Amanda Wolfe, Senior Director of Digital & Operations

**Do Better. Work Better. Be Better.**:
**We lead tbk employees to their **_next:_**

Your next opportunity to meet with some of the world’s best clients.

Your next chance to show a talented team what you’re capable of.

Your next moment to focus on your career without sacrificing your personal life.

Your next ability to grow your career with senior mentorship and coaching.

**Be your next at tbk.**

tbk’s Marketing Manager will support tbk’s clients to reach their ambitious business goals. It’s an exciting opportunity to flex the strategic muscles of your mind for some of the nation’s most established brands.

This is your chance to be the marketing lead for a portfolio of tbk’s digital advertising clients. You’ll work directly with the Director of Digital & Operations to produce top-quality work and ensure budgets are being spent on the most effective channels to reach the right audiences.

o

**Why Work at tbk?**:
**Group Benefits**
Health & dental

**Fridays Off in the Summer**
Paid fun in the sun

**Autonomy**
Culture of trust & ownership

**Above Market Compensation**
Competitive salaries

**Flexible Work Schedule**
Root hours
(10:30 a.m. - 3:00 p.m. EST)

**Team Spirit**
Social events & team building

**Career Advancement**
Professional development,
mentorship & promotions

**Work from Anywhere**
Remote & hybrid work models

**Furry Coworkers**
Pet-friendly office & support
for large vet bills

**Responsibilities**:

- Ensuring our clients are meeting the set KPIs and business goals. If they are not, you will work with the project team on creating new strategies and plans to achieve these metrics.
- Leading client meetings and presenting reports, recommendations, and strategies on a monthly or quarterly basis.
- Assisting with the production, accuracy, and delivery of marketing reports and presentations for all client accounts by conducting reviews and final approvals.
- Monitoring advertising health checks on active accounts and actioning whatever is needed with the digital team.
- Reviewing digital production budgets, coordinating with account representatives on overages, and ensuring billable targets are achieved.
- Approving and reviewing media budgets and pacing to ensure no overages or misspend on tbk’s advertising accounts.
- Planning and launching new marketing campaigns for tbk’s clients.
- Optimizing and managing ongoing marketing campaigns to reach program KPIs.
- Empowering our team with their day-to-day tasks and supporting personal development:

- Training on tbk digital production best practices.
- Providing shadow opportunities for new digital and account team members during their onboarding.
- Reviewing all first versions from new team members of production in the first two months.
- Supporting with project retrospective sessions to identify areas of improvement within the department and companywide.
- Creating and implementing (with the approval of the Director of Digital & Operations) new processes to mitigate risk, build efficiencies, and improve quality of work within the digital department.
- Preparing and presenting Lunch & Learns or training sessions to support with training and digital innovation at tbk.
- Creating training and strategy guides that incorporate marketing best practices and tbk values.

**How You Will Be Successful in This Role**:

- You understand our clients’ businesses, their target audiences, and industries
- You keep our clients’ goals and strategy top of mind when executing the day-to-day tasks with the team
- Your reports always contain actionable insights and strategy for clients
- You lead client meetings with confidence and provide value at every interaction
- You love keeping up to date on new marketing news, trends, and platforms

**Requirements**:
**Applicants should have the following skills and experience**:

- 8+ years of experience in marketing (agency or in-house).
- Successful completion of a post-secondary program in a relevant field (marketing, digital marketing, business).
- Expert knowledge in Google Analytics, Google Search Console, Google Tag Manager, SEMRush, Looker Studio, and Microsoft Office 365’s suite of software.
- Strong ability to problem solves, plan, strategize and support the client in achieving KPIs and goals.
- Strong ability to listen, understand, problem-solve, plan, strategize, and deliver meaningful digital and creative solutions to clients.
- A natural leader with a strong ability to motivate, mentor, and lead meetings.
- Strong understanding of business goals and issues businesses face in their day-to-day operations.
- Thrives in a fast-paced environment.
- Strong analytical, organizational, and time-management skills.
- Exceptional listener to u