Product Marketing Manager

5 days ago

Ontario, Canada EVONA Full time

Job Category:
Sales & Marketing
- Location:
Ontario, Canada
- Employment Type:
Permanent
- Location Terms:
Remote
- Salary:
CAD100000

We're working with a company at the forefront of geo-image software products, platforms, and solutions. The company is seeking its first Product Marketing Manager to drive the marketing strategy for its diverse range of products, manage product positioning, and align marketing efforts with client needs.

Key Responsibilities:

- Product Positioning: Develop and execute strategies to effectively position the company's products in different industries.
- Market Research: Conduct market research to understand industry trends, customer needs, and competitive landscape.
- Go-to-Market Strategy: Plan and manage go-to-market strategies for product launches, updates, and new releases.
- Client Engagement: Work directly with clients to gather feedback and insights, ensuring that marketing efforts address their needs and pain points.
- Cross-Functional Collaboration: Coordinate with product management, sales, and external partners to align marketing initiatives with business goals.

Key Requirements:

- Product marketing experience, preferably in the geospatial or earth observation industry.
- Understanding of remote sensing, digital photogrammetry, image analysis, and/ or related geospatial technologies.
- Proven ability to develop and execute successful marketing strategies and campaigns.
- Excellent verbal and written communication skills, with the ability to create compelling marketing content.
- Strategic thinking and analytical skills to assess market opportunities and campaign performance.
- Strong interpersonal skills and experience working in cross-functional teams.
- Bachelor’s degree in Marketing, Geography, Geomatics, or related field; advanced degrees or relevant certifications are a plus

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