Sr. Product Marketing Manager-AI

Sr. Product Marketing Manager‑AI OpenText – The Information Company is a global leader in information management, driving innovation and digital transformation. We are hiring a senior product marketing manager focused on AI technologies to help shape the future of information management. YOUR IMPACT As a Senior Product Marketing Manager focused on AI technologies, you’ll translate complex innovations into customer‑first narratives, drive compelling go‑to‑market programs, and position OpenText as the trusted partner for enterprises navigating generative and conversational AI, and the new era of agentic AI and automation. This is a high‑impact role that blends storytelling, competitive positioning, and GTM leadership. What The Role Offers Messaging & Positioning Develop differentiated messaging and value propositions for OpenText AI‑based products and technologies Turn customer insights and competitive analysis into crisp positioning frameworks Build content that resonates with executives, practitioners, and industry analysts Go‑to‑Market Leadership Partner with Product, Sales, and Demand Generation to launch new AI capabilities Create sales plays, assets, and campaigns that drive adoption and pipeline impact Support pricing, packaging, and market segmentation strategies for AI offerings Storytelling & Content Craft outcome‑driven narratives, use cases, and scenario libraries Develop customer‑facing content: web copy, solution briefs, presentations, blogs Arm analysts, influencers, and the field with compelling AI stories Field & Customer Engagement Build enablement materials: pitch decks, battlecards, demo scripts Support customer references and proof points to showcase business value Map AI capabilities to customer journeys and adoption content What You Need To Succeed 7–10+ years in product marketing, GTM, or related roles; at least 3+ in AI, ML, or intelligent automation Strong storytelling ability—translating complex tech into business outcomes Experience in enterprise B2B software with proven GTM launch success Solid grasp of AI trends (GenAI, agentic AI, automation, information management) Executive presence with strong communication and presentation skills Collaborative, customer‑obsessed, and comfortable driving cross‑functional alignment Experience in regulated or highly technical industries (healthcare, financial services, government) Familiarity with tools like Salesforce, PowerBI, or similar enablement platforms Background in analyst relations or thought leadership for AI markets ONE LAST THING OpenText is more than just a corporation; it is a global community where trust is foundational, and outcomes are owned. Our 30‑year legacy includes delivering over 700 innovative products and services, serving over 120,000 enterprise customers, and being named one of the World’s Best Employers by Forbes for five consecutive years. OpenText’s Employment Equity and Diversity Policy ensures an inclusive work environment for everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other protected categories in applicable law. If you need assistance or a reasonable accommodation during the application or recruiting process, please contact Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at OpenText by 2x. Get notified about new Senior Product Marketing Manager jobs in Waterloo, Ontario, Canada. #J-18808-Ljbffr