Content Marketing Specialist

1 week ago

Winnipeg, Canada The North West Company Full time

Joining NWC gives you the opportunity for growth and development throughout the company, a competitive salary and benefits package, and to be part of a dynamic and diverse culture.

NWC is a leading retailer to under-served rural communities and urban neighbourhood markets in the following regions: Northern Canada, Western Canada, rural Alaska, the South Pacific islands, and the Caribbean. Our stores offer a broad range of products and services with an emphasis on food. Our value offer is to be the best local shopping choice for everyday household and local lifestyle needs. Check out northwest.ca for more information.

**Your Role**:

- Planning, managing, and executing multi-channel employer brand campaigns to support recruitment, culture, and other major talent initiatives;
- Collaborate with teams such as Marketing, PR, and Community Relations to activate messages and campaigns, including implementing paid, organic and employee advocacy strategies to deliver best-in-class, relevant content to highly targeted audiences;
- Create collateral to support hiring and run reports that assist in analyzing relevant campaign data;
- Building content strategies and copy and implementing them;
- Identifying and measuring clear objectives and KPIs that support talent sourcing initiatives;
- Identifying opportunities for improvement to services;
- Building rapport with vendors;
- Analyzing metrics to identify trends and opportunities;
- Presenting findings to upper management; and,
- Track key advertising metrics.

**Desired Skills & Experience**:

- Post-secondary Communications or English degree or Diploma; or a combination of education and training in a related field;
- Expert knowledge of social media platforms
- Knowledge of best practices for branding and advertising;
- Experience running digital advertising campaigns;
- Knowledge of relevant software and technology to support campaigns (Adobe suite)
- Proven organizational, planning, and prioritizing skills;
- Ability to manage multiple projects, tasks, and assignments while adhering to very strict timelines;
- Work exceptionally well independently and able to foster collaboration across a diverse team;
- Excellent communication, interpersonal, and leadership skills;
- Demonstrated proficiency in Microsoft Office;
- Excellent analytical, problem-solving, and decision-making skills with strong attention to detail;
- Must possess strong customer service skills with the ability to build and maintain relationships within the organization; and,
- Must work well in a fast-paced, dynamic team environment.

**Location**:Gibraltar House, 77 Main Street, Winnipeg, MB

We create a collaborative and constructive culture by:

- Being Enterprising - Committing to our Customer - Working with Passion - Leading and Developing Others - Demonstrating Respect and Inclusivity - Building Trust

**You may include your resume and cover letter together as a single document. A competitive salary is being offered along with opportunities to learn, develop and advance throughout the organization. We thank all applicants for their interest; however only those selected for an interview will be contacted.***

**For Internal Applicants Only**:
***

**Salary Grade: C0R008**

Interested internal applicants are invited to

NOTE: Prior to applying, an internal employee
**before** they can be considered for opportunities. This position adheres to the Corporate Job Posting Guidelines.

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