Demand Generation Manager

OverviewWho we areAt Quandri, our mission is to unlock the world's insurance data so brokerages and agencies can deliver the best possible service to their clients. Our Renewal Intelligence Platform is designed to help agencies save time, increase profitability, and drive better outcomes for their staff, clients, and business.What we doRunning a profitable personal lines book of business is harder than ever for insurance brokerages and agencies. Rising costs, market shifts, and staffing challenges make it tough to scale while delivering exceptional client service. Trusted by 100+ insurance agencies across North America, Quandri is transforming the policy renewal process with AI-driven automation, delivering data-driven insights, and enabling proactive workflows. Because of the high volume, high velocity nature of personal lines, today\'s renewal process is often reactive, with brokers and agents focusing on clients who request help rather than adopting a proactive, data-driven approach. Quandri changes that. Our platform automates routine tasks, highlights at-risk accounts, and arms advisors with timely, data-driven recommendations. The result? Higher retention, more upsell and cross-sell opportunities, reduced E&O risk, and a better experience for both staff and clients.Why join us?At Quandri, you\'ll make a real impact alongside a team that\'s as innovative and diverse as the industry we serve. Our culture is built around curiosity, collaboration, and continuous improvement. We\'re a hybrid company with ¾ of our team in Vancouver and the rest distributed. Our Vancouver office is in Olympic Village, where we collaborate in person three days a week. We believe in flexibility, and we also know that great ideas come from working together. We’re backed by leading US and Canadian investors and are scaling quickly. We saw 3x ARR growth last year and plan to continue growing both revenue and our team. Named one of LinkedIn’s Top Canadian Startups in 2024 & 2025, we’ve already made a meaningful impact on the insurance industry. We’ve also been named to Deloitte’s Fast 50, highlighted on CB Insights’ Insurtech 50 and Fintech 100 lists, and featured amongst the Globe and Mail’s Top Growing Companies in Canada.About the roleAs Quandri\'s Demand Generation Manager, you\'ll be a key driver of our growth strategy, sitting at the intersection of marketing, sales, and revenue operations. Reporting to the VP of Marketing, you\'ll work closely with cross-functional partners to build and execute campaigns that fuel our pipeline and accelerate our mission to transform the insurance industry.What you\'ll do:Develop and execute targeted, multi-channel programs for a defined set of high-value enterprise accountsDesign multi-touch, omnichannel demand generation programs that move buyers from awareness to pipelineMap customer journeys and identify the optimal touchpoints and messaging for mid-market and enterprise buyersOrchestrate campaigns across paid media, email, events, content, GEO and social, ensuring they work as a system, not silosSupport conferences and webinars that generate leads, ensuring efficient post-event follow-up to maximize pipeline growthCollaborate closely with sales to align on lead generation goals, operationalize handoff processes, and ensure leads are converted into new opportunities in a timely mannerCollaborate closely with marketing ops to analyze campaign performance and utilize data-driven insights to optimize and improve ROI, focusing on metrics that drive revenueWork with marketing automation tools to ensure the seamless execution of campaigns and maintain accurate tracking of all activities in our HubSpot CRMThe right person for this role will have6+ years of professional non-internship marketing experience in a B2B SaaS capacityExperience developing integrated demand generation strategies across the full customer lifecycle, identifying the right tactics for each stage of the journey (awareness, consideration, decision, retention) and creating systematic approaches rather than isolated, channel-specific campaignsDemonstrated experience using AI tools and AI-first approaches in meaningful ways for demand generation work, including campaign optimization, content creation, audience targeting, personalization, or marketing automationExperience using customer research, hard data and metrics to back up assumptions, generate forecastsExperience with A/B testing and creating, managing, and optimizing digital marketing campaigns to maximize ROI and ensure effective targeting and budget utilizationExperience implementing an integrated Editorial Calendar (will work with the VP of Marketing and be responsible for hiring/managing a content creator)Experience using the following tools: HubSpot Marketing and Sales Hub, Canva, Zoom, Apollo, Webflow, Paid SEM, SEMrush/MozProven experience scaling the demand generation discipline at a series A/B startupBonus points if you haveExperience developing and executing complex, data-driven SEO strategies utilizing SEO tools and techniques, including keyword research, on-page/technical optimization, and performance monitoringExperience working with ZoomInfo, 6sense; experience with conference planning, management and logistical coordination (before, during, and after the event)Our guiding principlesCustomers at the core. We put the customer at the center of all we do. At a basic level, we believe business success comes down to talking to customers and building something they want. We\'t listen to customers and just take what they say blindly, but we think critically about it and build what they need. Customers are the core of everything we do, and our business exists to serve them. We prioritize their needs over all else within the company.Move with urgency. There are times when we need to move slowly and deliberately, but we default to acting fast and with urgency. We slow down when necessary, but this should be a deliberate choice. Businesses become more lethargic as they grow, this principle is designed to fight this factBe curious. We understand the world by being curious and asking why. We aren\'t satisfied with surface level understanding, and seek a deeper understanding of why things are the way they are. Don\'t take someone\'s word for it or the answer "because that\'s how we do it." Understand why and dig deepExcellence in execution. We know that what separates good from great is a high level of execution. We commit ourselves to excellence in everything that we do, from delivering an amazing product to writing a great emailAct like an owner. We\'re all owners of the business and act like it. We follow through on commitments, own our results and think for simplicity. The law of increasing functional information states that systems evolve to become more complex over time. At Quandri, we believe there is sophistication in simplicity; as such, we intentionally fight for streamlined solutions and are committed to the uncomplicatedQuandri is dedicated to fostering a diverse and inclusive workplace. As an equal opportunity employer, Quandri adheres to Canadian labour laws and does not engage in discrimination based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other status protected under Canadian law. Don\'t let imposter syndrome stop you from applying. Great people sometimes don\'t have the "right" experience. If you think that you\'ll be amazing at this role then we encourage you to apply.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.The total compensation package ranges from $130,000 - $150,000, which includes:Base salary: $108,000 - $125,000 (based on experience and performance)Variable compensation tied to pipeline targetsEmployee stock options based on experience levelComprehensive health benefits, including Lifestyle Spending AccountFour weeks of paid vacation per yearWork anywhere in the world for 60 days of the yearParental leave top-ups: 6 months for birthing parents, 8 weeks for non-birthing parents (up to $100,000 annual salary)Enhanced mental health benefits through Dialogue, providing unlimited access to mental health practitioners at no cost #J-18808-Ljbffr