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Site Experience Manager
2 weeks ago
Recognized as an Employer of Choice in the National Capital Region, Giant Tiger’s Home Office provides a dynamic work environment with many opportunities for a fulfilling career. We are a Canadian owned and operated retailer (and proud of it), with a strong commitment to the community, and over 60 years of success. If you are looking for a challenging and stimulating career, Giant Tiger may be right for you. We believe in opportunities for growth & development, teamwork, and engagement.
The Site Experience Manager will report into the Head of Site Experience and is responsible for strategically leading all digital merchandising efforts at Giant Tiger. The primary responsibilities of this role include leading a digital merchandising team as well as developing strategies and the governance of Giant Tiger’s site merchandising tactics. They will oversee the team who is responsible for deploying on brand digital merchandising tactics and content for item and category level merchandising, homepage, landing page and always on content as well as promotions, seasonal campaigns and key events.
The Site Experience Manager will also create, maintain and own the Digital Content Calendar ensuring content is aligned to corporate Marketing strategies and schedules. They are a highly cross functional worker leveraging input from all areas of the organization partnering with the Digital Design Studio, Marketing, Site Operations, Product Management and Category Management teams to build digital merchandising strategies that bring the Giant Tiger brand to life digitally.
Site Experience Manager; Key Responsibilities
**Leadership and People Management**:
Manage and lead a digital merchandising team
Provide training and development while creating detailed documentation for workflows and processes
Provide prioritization guidance based on strategic business decisions and/or pivots
Develop and maintain an agile team culture with a focus on fostering a collaborative, transparent and creatively curious environment
Make recommendations on resourcing requirements to scale with the business
Lead the team in how to use various data toolsets to inform merchandising decisions
**Execution - Digital Site Merchandising**:
Create and maintain the Digital Content Calendar incorporating product launches, marketing campaigns as well as sell thru and inventory exit strategies
Collaborate with Category Managers, Site Operations and Marketing teams on executing the corporate Marketing plans, ensuring content and merchandising tactics are customer focused as well as deployed on time and on brand
Lead and participate in cross-functional planning, reporting and post-mortems for seasonal and promotional campaigns and events
Develop processes to monitor and track inventory to inform deployment decisions as well as merchandising strategies and tactics
Partner with eCommerce Operations team to identify opportunities for aged inventory
Develop strategies for quality assurance and on-time deployment
Work with Marketing and the Digital Design Studio to ensure visual content, messaging and assets are consistent across all digital channels
Partner with Digital Marketing and Site Operations teams ensuring site merchandising and landing pages support the intended experience
Work closely with the Product Manager, Content Optimization and SEO ensuring content and experiences are optimized and have strong SEO value
Create and maintain cross departmental processes, documentation, workflows, continuously improving the operating model
**Strategy, Planning and Reporting**:
Own the digital site merchandising strategy, processes and workflows
Lead projects ensuring business requirements are captured and goals are aligned with Giant Tiger’s Digital strategy
Remain up-to-date on current digital merchandising trends and best practices that will drive engagement, conversion and product discoverability
Partner with Product Management and Digital Analytics teams to develop a customer-centric roadmap
Identify, track and own measurable SLAs, KPIs and OKRs; optimizing processes and strategies
Review category, merchandising and marketing performance providing recommendations to product discoverability
Host informational sessions and workshops ensuring cross functional partners understand the role of digital merchandising and best practices
**Site Experience Manager, Qualifications**:
Bachelors’ degree in Marketing, Advertising or a related field.
5+ years in eCommerce experience (Merchandising and/or Digital Marketing)
3+ years of people management experience
Experience using site analytics tools
Experience using content management systems
Customer focused with a mobile first mentality
