Channel Marketing Coordinator
1 week ago
**WELCOME TO THE GLOBUS FAMILY OF BRANDS**
Traveling the world is incredible...don't you agree? It opens us up to new cultures and experiences. Venturing across the globe invites us to wonder and wander...to marvel and be moved. With 95 years in travel, the award-winning Globus family of brands creates vacations that offer travelers culture-rich experiences featuring must-see sights, the stories behind the scenes and countless joy-filled memories in more than 65 countries on six continents across the globe. We began as a small family company with one man, his rowboat, and a dream in Switzerland in 1928. Nine decades later, the entrepreneurial spirit and ingenuity that created this family-owned institution lives on...as well as our commitment to sustainability
Watch a video about the Lighthouse Project to find out more about these efforts
We are always on the hunt for exciting, team associates passionate about life and work: People who are easily inspired and excited about what they do. We offer incredible career opportunities in a variety of roles including, but not limited to: vacation planning, reservations, marketing, finance, IT, and customer care.
Company Benefits Include: Pension Plan, 401K Match, 16-26 days of vacation, Health, vision, dental and life insurance, (For associates working outside US, these benefits may vary slightly) Work from home options, and Home office internet reimbursement.
Exciting Travel Benefits: 70 to 90% off tours and cruises (plus discounts for friends and family), a free Avalon cruise after 2 years, and Special deals with travel partners like Marriott, Expedia, IATA/IATAN, Norwegian Cruise Line, Hertz, and Thrift Car Rentals to name a few.
**ABOUT THE ROLE**
**EXPERIENCE/SKILLS REQUIRED**
- A degree in marketing, communications, or a related field with a digital focus.
- Strong understanding of the marketing funnel and B2B marketing strategies.
**EXPERIENCE/SKILLS PREFERRED**
- Familiarity with marketing tools and concepts such as Google Analytics, A/B testing, CRM, LinkedIn, etc.
- Proficiency in Microsoft Office, project management software, and social media tools
- Proficiency in Microsoft Dynamics is a plus
- Knowledge of the travel/tourism industry is a plus.
**RESPONSIBILITIES**
- Coordinate and execute content updates and campaigns across channels.
- Manage and execute daily operations of our social media channels, including LinkedIn and Facebook.
- Collaborate with internal teams and external vendors to align on strategic goals and deliverables.
- Manage website development tickets and monitor performance analytics to enhance user experience.
- Engage with the travel advisor community to understand their needs and provide high-quality resources.
- Ensure all marketing materials are accurate, well-written, and tailored to the audience.
- Support emergency response efforts, ensuring clear and timely communication during crises.
**ABOUT THE DEPARTMENT**
The function of the Channel Marketing / Sales Department is to generate demand for the Globus family of brands’ travel products amongst the travel trade and consumers in the US and Canada. This includes campaign planning and execution, promotional planning and direction, content management, external communication to our key audiences, and strategic direction for product. Key internal audiences include Marketing, Communications, Inside and Outside Sales, Product, Operations, and IT across North America.
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