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Social Media Manager

3 weeks ago

Etobicoke, Canada Libra Accountax Services Full time

**Overview**

**Responsibilities**
- Develop and execute a comprehensive social media strategy to increase brand awareness and engagement.
- Create, curate, and manage published content across all social media platforms.
- Monitor social media channels for trends, insights, and customer feedback to inform strategy.
- Analyze performance metrics and adjust strategies as needed to optimize results.
- Collaborate with graphic designers to create visually appealing content using Adobe Creative Suite.
- Conduct research on industry trends and competitor activities to stay ahead in the digital landscape.
- Manage paid advertising campaigns on social media platforms to drive targeted traffic.
- Utilize tools such as Hootsuite for scheduling posts and tracking engagement metrics.
- Proofread all content before publication to ensure accuracy and adherence to brand guidelines.
- Support e-commerce initiatives through effective social media promotions.

**Skills**
- Proficiency in SEO techniques to enhance online visibility.
- Strong understanding of digital marketing principles and best practices.
- Experience in advertising across various social media platforms.
- Familiarity with graphic design tools, particularly Adobe Creative Suite.
- Excellent research skills to identify trends and insights that can inform strategy.
- Ability to proofread content meticulously for grammar, punctuation, and clarity.
- Knowledge of Hootsuite or similar social media management tools is preferred.
- Experience in e-commerce marketing strategies is a plus.
- A passion for fitness or wellness is beneficial but not required.

Join us in shaping the future of our brand through innovative social media strategies

**Job Type**: Freelance

Flexible language requirement:

- French not required

**Experience**:

- Marketing: 1 year (required)

Work Location: Hybrid remote in Etobicoke, ON M9W 6N5

Expected start date: 2025-01-02