Social Media and Marketing Manager

An exclusive opportunity awaits within Easton's Group of Hotels, Canada's esteemed hospitality leader, renowned for nurturing talent and fostering a culture of excellence. With 20 prestigious properties under our banner and a trajectory of expansion, this posting invites you to elevate your career in a dynamic and supportive environment. At Easton's, we champion Equity, Diversity & Inclusion (ED&I), valuing and amplifying every voice within our diverse workforce.

**Benefits**:

- Comprehensive Health, Dental & Vision Care
- Discounts at IHG, Hilton & Marriott properties
- Home and Auto Insurance Discounts
- Employee Milestone Events
- Perkopolis - discount, reward and benefits programs
- Educational Reimbursement
- Employee of the Quarter/Year
- CAA Corporate Discount
- Goodlife Corporate Discount

**Job Overview**

The Social Media and Marketing Coordinator is involved in developing and implementing Easton's Group of Hotels based communication adhering to the Standard Operating Practices. The social media and marketing coordinator will assist with promoting the company and hotels by developing and executing social media strategies and plans for brand building, innovation, corporate promotions, and internal communications initiatives through the use of, but not limited to, Facebook, Instagram, LinkedIn, etc. This role will also provide mentorship and necessary training, allowing you to hone your content creation skills for future roles.

**Duties and Responsibilities**:

- ** Develop and Execute Marketing Strategy**: Develop strategy, planning and measure external and internal Social Media posts for The Gupta Group, Easton’s Group of Hotels, and hotel properties.
- Develop Hotel KPIs with a shared goal to deliver value, build brand awareness, increase revenue, and further our brand mission to make a positive impact.
- Assisting in building and maintaining Easton’s Group of Hotels' reputation
- ** Social Media Management**:As senior editor and provided communications content for SM platforms. Manage and grow the company's social media presence on platforms like Facebook, Instagram, and LinkedIn.
- Create engaging and relevant content, run advertising campaigns, and monitor social media analytics.
- ** Content Creation**: Lead content creation efforts, including social media videos, posts and other multimedia content to engage and educate our audience.
- ** Collaboration**: Work closely with the sales, F&B, operations, and PR teams to align marketing efforts with revenue and guest satisfaction goals.
- Liaison between influencers, agencies and media for unique campaigns, events and collaboration stays.
- ** Budget Management**:Assist hotels in staying on target with their budgets by providing monthly insights on strategic spending.
- Ensure efficient allocation of resources to maximize ROI on marketing initiatives and support goal achievement.
- ** Analytics and Reporting**:Monitoring the success of campaigns by analyzing quarterly social media insights and customer feedback to identify areas for improvement.
- Provide reports and insights to senior management quarterly.

**Qualifications and Requirements**:

- Minimum 1 years of experience as a Manager and 2 years as coordinator in Managing Social Media, Public Relations, Communications, Marketing in Hospitality Industry or similar.
- Agency experience is an asset
- Excellent command of (written) English, including creative, solid copywriting and editing skills.
- French written language is an asset in assisting 2 Pointe-Claire hotels.
- Advanced knowledge of Social Media platforms - Facebook, LinkedIn, and Instagram,
- Knowledge of analytics, tracking and social media monitoring and scheduling.
- Willingness and ability to create social media posts daily or upon request.
- Knowledge of digital media software - Canva or other graphic design software is preferred
- Detail-oriented and possess excellent verbal, written, communication and interpersonal skills

**Skills**:

- A clear understanding of post timing, placement, and effectiveness of messaging.
- Experience in Hotel and Food and Beverage promotion an asset.
- Ability to analyze post timings for effective impact on engagement and following
- Ability to work on one’s own to create posts for approval.
- Be customer-focused and understand the differences in the audience regarding Easton’s Group of Hotels and other hotels.
- Must be able to multi-task when working within tight timelines for posting
- Strong attention to detail, team-oriented and a self-starter
- Must have a firm understanding of all Social Media Platforms and their effectiveness in message
- Must possess excellent oral, written and interpersonal skills with strong editorial abilities
- Strong knowledge of Web Design, Canva and other similar software programs
- Working knowledge of Microsoft Word, PowerPoint, Excel, media monitoring software, and other public relations tools.
- Must possess strong project management skills.
- Must have the