Manager, Loyalty Marketing

2 weeks ago


Toronto, Canada Loblaw Full time

All referred applicants must first be submitted through Workday by a current Loblaw Colleague._

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Marketing**Manager,**Loyalty**

As one of Canada’s largest and most favourite loyalty program, PC Optimum helps Canadians Live Life Well® by providing exceptional customer value through personalized offers, rewards, and savings. Whether it's shopping for everyday essentials or treating yourself, the PC Optimum program makes every purchase rewarding. Join us and be part of an innovative team propelling Canada's favourite loyalty program forward.

**Why is this role important**:

- Note: This role currently requires in-office presence 4- days a week at Loblaw office_s in Toronto and Brampton_

**What**you'll** do**:

- Collaborate within the PC Optimum marketing team, cross-functional groups and external partners, including Digital Messaging, Loblaw Agency, and Loblaw Media to execute and bring cohesive campaigns to market
- Review creative and manage multiple stakeholders’ feedback in a timely and efficient manner
- Handle projects through all internal processes ensuring they are organized and on track including legal review, translations, workback schedule development etc.
- Contribute to the achievement of business objectives, brand objectives, strategies and KPIs for PC Optimum
- Pitch opportunities rooted in insights by staying close to trends and monitoring the competitive environment, improving current and future marketing initiatives for the brand
- Bring a perspective on how new tests and learns can be implemented, measured and scaled to support the business
- Report on campaign performance and regular marketing recaps to stakeholders highlighting what’s worked, not worked and area of opportunities
- Manage and mentor one direct team member, a Marketing Specialist, and be a positive contributor to the larger PC Optimum Marketing team

**Role Requirements**:

- University or college degree in business, marketing or an equivalent degree in a field of study related to the job
- 3-5 years of meaningful work experience in brand marketing.
- Experienced in marketing campaign planning and executions.
- Budget management and project management skills

**Core Competencies**:

- Experience navigating teams in a large, matrixed organization
- Strategic and results-oriented individual with strong analytical skills
- Organized, with the ability to move quickly within a fast-paced environment
- Resourceful, self-starter and proactive
- Strong written and verbal communication to effectively liaise with internal and external stakeholders
- An aptitude for data and insights with abilities to analyze data to provide key insights to inform marketing decisions
- Good judgment and experience in the development of creative/communications, including brand standards, with a keen eye for detail
- Exceptional interpersonal skills in order to effectively source information, obtain approvals, build relationships, and provide sufficient influence to achieve success.
- Creative problem solver and strategic thinker with a strong work ethic. Highly organized, able to prioritize multiple projects effectively and work independently in a fast-paced environment.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars - Environment, Sourcing and Community - and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits - these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

**Please Note**:


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