Marketing Manager

2 days ago

Toronto, Canada Intelliswift Software, Inc. Full time

**Job Title**: Marketing Manager - Loyalty Programs & Payments
**Location**: Toronto, ON (Hybrid - 3 to 4 days/week onsite)

**Duration**: 12 months

**Contract Type**: T4 only

**Pay Rate**: $41.38/Hour

**Role Mandate**:

- The Marketing Manager will execute the development of strategic marketing initiatives in support of acquisition growth objectives.

**Day** **to Day**
- 80%: Marketing Execution
- 15%: Marketing Intelligence Analysis
- 5%: Risk Management & Control

**Role Responsibilities Include**:
**Marketing Campaign Planning, Key Initiatives & Execution**
- Overall individual will execute marketing plans/strategies for new and existing credit card customer base that are consistent with our brand standards and drive measurable impact against strategic objectives.
- Manage day-to-day requirements to deliver campaigns on time with flawless execution, including planning/delivery, managing internal partners to develop creative & plans, managing stakeholder reviews/approvals & translation, incentive fulfillment
- Superb stakeholder management skills with key partners (collaborating with Lines of Business, Vendors, T&O, etc.) throughout development of campaigns.
- Track results and outcomes of initiatives reporting to partners and executives
- Critically review assets and provide feedback

**Strategy & Marketing Intelligence**
- Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals
- Provide support and input in developing the annual marketing plan.
- Conduct research to support the planning process, including competitive intelligence, consumer insights, market trends, and other elements
- Monitor best practices and competitor activities, both locally & globally as well as across industries, to understand trends, forecast developments, and identify potential solutions for growth and innovation

**Risk Management & Control**
- Work with Legal and Compliance teams to ensure consumer-facing materials are compliant with current rules and regulations
- Manage audit requirements: ensure appropriate approvals are documented

**Must-Have Skills**:

- 4+ years of experience in managing marketing campaigns
- Experience at major financial institutions would be a benefit
- Completed undergraduate degree in marketing, business, commerce, or a related discipline
- You’re a strong communicator (in person and in writing)
- You have a proven ability to influence and collaborate effectively with stakeholders & partners
- You’re a customer champion with a desire to create the best customer experience
- You’ve got razor sharp problem-solving skills - you can cut through layers of noise and ask the right questions to identify relevant information, define root issues, and find creative & elegant solutions
- You’re on the ball, all the time. You can keep partners on track to deliver, with the ability to prioritize effectively.
- You’ve can effectively use PowerPoint, Excel and Word
- You’re curious and are willing to challenge the status quo

**Nice to Have Skills**:

- Previous Analytics experience
- Previously Loyalty experience

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