Vice President, Loyalty Marketing
2 weeks ago
Work location:
Home Office 1303 Yonge St
City:
Toronto
What you will do:
Lead the Future of Entertainment Loyalty. Are you a bold, customer-obsessed marketing leader ready to redefine loyalty and consumer insights in one of Canada’s most iconic entertainment brands?
Cineplex is looking for a visionary Vice President, Loyalty Marketing & Insights to shape the future of guest engagement across our ecosystem of theatres, digital platforms, and entertainment experiences. In this high-impact executive role, you’ll be the architect of a best-in-class personalization strategy that not only drives customer lifetime value but also transforms CineClub into Canada’s premier entertainment program.
You’ll lead a cross-functional team of strategists, campaign managers, researchers, and analysts—translating data into actionable insights, bringing personalized experiences to life, and driving business results. In this role, you will:
- Own the Vision: Define and deliver a bold, customer-first strategy for Cineplex’s ecosystem, driving engagement, retention, and revenue growth.- Lead a High-Performing Team: Inspire and scale a talented group of loyalty marketers, data analysts, and consumer insight professionals—fostering a culture of collaboration, accountability, and innovation.- Champion 1:1 Personalization: Use data, segmentation, and behavioural insights to deliver hyper-relevant communications and offers across all our guest touchpoints- Be the Voice of the Customer: Drive deep customer understanding through market research, brand health tracking, and competitive analysis—ensuring our strategies are insight-led and audience-first.- Collaborate Across the Business: Work closely with digital, operations, and content teams to ensure loyalty is woven into every part of the Cineplex experience.- Elevate CineClub: Evolve our flagship membership program into an irresistible entertainment program that surprises, delights, and retains customers at scale.
What You Bring- 15+ years of progressive leadership experience in loyalty marketing, CRM, and customer analytics, preferably in subscription-based or membership-driven businesses.- Proven track record of turning insights into outcomes in complex, multi-brand environments.- 5+ years of hands-on experience with leading MarTech platforms (ideally Adobe) and data-driven campaign execution.- Deep understanding of segmentation, personalization, and lifetime value models at scale.- Executive presence and influence—you can rally key contributors across business units and deliver presentations confidently to the C-suite.- Background in entertainment, telecom, banking, or consumer tech industries is a strong asset.- A passion for customers, content, and data—and the ability to lead with both heart and metrics.
Why Join Cineplex?
At Cineplex, we don’t just sell movie tickets—we create memories. As we evolve into a broader entertainment lifestyle brand, we’re investing in the platforms, products, and people that will define what loyalty means in the next era of guest engagement.- Lead a high-impact function with direct influence on revenue and growth- Work in a dynamic, data-driven environment with a supportive executive team- Competitive executive compensation, bonus, benefits, and professional development- Hybrid work model (3 days in office weekly)
Inclusion & Diversity
Accessibility
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