Lifecycle Marketing Specialist

*About HiMama and Our Mission:
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HiMama is improving learning outcomes for children aged zero to five. We are a social purpose business and certified B Corporation that connects families with the early childhood professionals who serve them. Our goal is to empower early childhood educators with affordable tools that enable them to improve developmental outcomes for the children they work with, while educating parents about the importance of their work. If you are excited about being part of a high-growth tech company focused on making a difference in a highly impactful industry, HiMama is the place for you

HiMama is looking for a Lifecycle Marketing Specialist to join our marketing team as we pursue rapid expansion across North America and abroad. In this role, you will be helping HiMama’s amazing customers realize even more value from their usage of our products, and support them in being the most loyal and supportive community in Early Childhood Education.

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The Marketing Team: *

Fresh off a groundbreaking $70M Series B fundraise, we are looking for a demand generation marketer to lead a team to fuel our funnel, accelerate awareness, ideate and test new growth strategies, and optimize performance. Reporting directly to the Director, Demand Generation you'll be a critical leader in the marketing team, be in the driver’s seat to orchestrate multi-channel campaigns, strategize on how to grow and optimize our lead funnel and be one of the critical owners of revenue growth for all things inbound. You will have the opportunity to work cross-functionally with various departments and functions across the business, and to lead and bring complex projects to fruition. You will join a talented team that is motivated, knowledgeable and care deeply about the HiMama brand, customers and partners.

**What You'll Be Doing**
- Leading communications to customers around HiMama launches, updates, and new initiatives. Playing a leading role in promoting events, education and other opportunities to engage with the HiMama community
- Working with Customer Success to identify target accounts based on engagement, usage, and product opportunities
- Planning and executing multi-channel campaigns to educate and promote additional features and products to existing customers
- Working cross-functionally with Onboarding, Customer Success, and Product Marketing to design onboarding and ongoing account management programs
- Monitoring the performance of customer marketing programs, generate data-driven hypotheses that inform strategies to improve journeys and campaigns
- Being Marketing’s expert on our customers and advocates. Developing and implementing creative Customer Marketing programs to celebrate our customers
- Arming Customer teams with the offers, messaging, and initiatives they need to accelerate upsell pipeline
- Leading user testing, A/B testing, and conversion optimization efforts for various customer initiatives
- Supporting targets for Marketing-generated upsell and cross-sell revenue

**What We're Looking For**
- 1+ years of experience with common B2B Marketing tech stack (Salesforce, Marketo, Hubspot, etc.)
- Creative thinker who likes to design out-of-the-box ideas and bring exciting programs to life
- Experience working cross-functionally alongside a talented team of growth marketers, content marketers, designers, engineers, and more

**Nice to Haves**:

- Experience with data analysis in order to drive business decisions

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Don’t have all the requirements but convinced you’ll be able to make an impact? We’d love to hear from you*

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HiMama Perks*
- Flexible working arrangements, with the option to work from our vibrant downtown Toronto office or work remotely
- Health benefits package includes medical, dental and vision
- Paid time off, including vacation, personal days, paid sick days, and paid volunteer days
- Opportunities for learning, mentorship and professional development
- Ongoing team-wide and company-wide virtual social activities and success celebrations

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Accessibility*

**Commitment to Diversity**
Diversity, Inclusion and Belonging are central to HiMama's core values. HiMama aims to ensure we provide a safe environment for everyone to thrive while bringing their authentic selves to work. Our mission is to promote an inclusive work space for all employees through Education, Discussion, and Celebration of our differences. Embracing these differences while coming together with a common purpose is what makes our team extra special. Our focus on inclusion and belonging is activated in the day-to-day culture at HiMama through our Diversity, Inclusion and Belonging (DIBS) committee, our bi-weekly DIBS discussions, DIBS Slack community, D&I training and education, volunteer days, donation matching, and more.