Social Media Creative

Summary: We're on the hunt for a young and trend-savvy Social Media Creative with a knack for creating visually stunning and engaging content that seamlessly integrates into the social media world. You'll be the driving force behind our eye-catching photo ads and captivating video Reels, primarily for platforms like TikTok, Instagram, and Facebook. Your mission is to craft thumb-stopping content that captures attention organically, encourages interaction, and drives conversions - all while maintaining a native feel that doesn't scream "advertisement." **Responsibilities**: - Content Creation: - Develop and produce a diverse range of visually compelling content, including: - Video Reels: Short, engaging videos that leverage trending audio, effects, and challenges to capture attention. - Photo Ads: Eye-catching still images with strong visual storytelling elements that resonate with the target audience. - Conceptualize and execute creative concepts that align with current social media trends and resonate with target audiences on each platform. - Stay ahead of the curve on emerging platforms, trends, and best practices in social media advertising. - Visual Storytelling: - Craft compelling narratives through both video and still imagery. - Design visually appealing layouts, utilize effective typography, and leverage color palettes that are on-brand and platform-appropriate. - Ensure that visuals are optimized for each platform's unique specifications and best practices. - Trendspotting: - Continuously research and analyze trending audio, visual styles, memes, and challenges to identify opportunities for creating viral content. - Understand the nuances of each social media platform and tailor content accordingly. - Identify and leverage trending topics and challenges to create relevant and timely ad content. - Collaboration: - Collaborate with the marketing and design teams to ensure brand consistency and campaign objectives are met. - Work closely with social media managers to optimize content for each platform and maximize reach. - Brainstorm new content ideas and contribute to the overall social media strategy. - Performance Analysis: - Monitor and analyze the performance of ad campaigns to identify areas for improvement. - Experiment with different content formats, styles, and strategies to optimize engagement and reach. - Report on key metrics and provide insights to inform future content creation. Qualifications: - Social Media Expertise: Deep understanding of social media platforms, particularly TikTok, Instagram Reels, and Facebook, with a strong grasp of visual content best practices. - Creative Vision: Proven ability to generate original and engaging visual concepts for both video and still imagery. - Content Production Skills: Experience creating and editing short-form video content (Reels) and designing static image ads, including knowledge of relevant software and techniques. - Trend Awareness: A finger on the pulse of viral trends, visual styles, memes, and popular culture. - Strong Communication: Excellent written and verbal communication skills. - Adaptability: Ability to work quickly and efficiently in a fast-paced environment. Bonus Points: - A strong personal social media presence with a demonstrated understanding of audience engagement. - Experience running social media ad campaigns. - Knowledge of social media analytics and reporting tools. - Photography or graphic design skills. **How to Apply**: - Quick intro about yourself. - Why do you want to work with us? - What do you know about being a Gym Receptionist? - What have you accomplished in this field before? - Where do you see yourself in 3 years? If you have any challenges with video recording, let us know Pay: $16.00-$18.00 per hour Expected hours: 40 per week **Benefits**: - Flexible schedule Schedule: - Weekends as needed Work Location: In person Expected start date: 2024-11-03