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SEO and Website Specialist

2 weeks ago

Toronto, Canada Vendasta Full time

At Vendasta, we believe in helping great local businesses survive and thrive in a world that’s more competitive than ever—and we’re growing our team This is an opportunity to join one of the fastest growing tech companies in Canada and make a direct impact on local economies worldwide. In a world where local businesses all over the globe have had their livelihoods turned upside down, Vendasta continues to help them embrace digital solutions and flourish.

Vendasta is a certified Great Place to Work and Best Workplace for Today’s Youth and Women. Keep reading if you’d like to join us on our mission to support small businesses all over the world.

**About the job**The impact you’ll have**
- Create, develop, and execute measurable and actionable optimization tests designed to increase click-to-conversion rates, reduce CPL, and cost of acquisition
- Perform site audits and gather applicable data to recommend site enhancements and campaign optimizations
- Work with the SEO manager to research content silos and product pages of SEO optimized content for the corporate marketing website
- Develop SEO optimized content for the website for the content silos and pages
- Coordinate with the website designers and developers to build and launch content
- Build out measurements so the product teams can see how their content is performing
- Implement both on-page and off-page SEO tactics to hit our aggressive search goals month over month
- Be accountable for website metrics and presenting to demand generation leadership
- Conduct keyword research to aid with lead generation, product marketing, product development, and other key initiatives
- Own the conversion optimization tactics of our website, including building simple and complex tests within an A/B testing tool and provide analysis on the results
- A/B tests, pop-ups, banners and more to improve conversion rates and user experience
- Manage link building campaigns and collaborate with corporate marketing on earned media outreach
- Optimize landing pages, calls-to-action (CTAs), and lead-generating forms

**The value you’ll bring**
- 5+ years of digital marketing experience
- 3+ years of experience in key areas of SEO, including link building, keyword research, on-page optimization, off-page optimization, and site audits.
- Strong knowledge of content marketing and inbound marketing best practices
- Demonstrated experience with test design and experiment planning
- Proficiency with analytics tools and web traffic reporting, able to conduct deep data analysis
- Knowledge of conversion rate optimization best practices
- Data driven; must love statistics and be able to derive meaning from large amounts of data
- Strong understanding of connection between advertising, landing pages, and conversion rate optimization
- Always seeking out and learning about new strategies, advertising channels, conversion optimization techniques, and experimentation best practices
- Able to summarize findings and provide explanations and presentations

**About Vendasta**

So what do we actually do? We create an entire platform full of digital products & solutions that help small to medium sized businesses (SMBs) have a stronger presence online through digital advertising, online listings, reputation management, website creation, social media marketingand much more Our platform is used exclusively by channel partners, who sell products and services to SMBs, allowing them to leverage us to scale and grow their business. We’re trusted by 60,000+ channel partners, serving over 5.5 million small to medium businesses worldwide

**Perks**
- **Benefits**:

- health, dental, life, and disability insurance, an employee assistance program (EAP)*, and $500 annual Health Spending Account. Premiums for health & dental insurance will be covered by Vendasta
- **Vacation** - Minimum 3 weeks paid vacation per year; uncapped sick time policy.
- **Employee Options Program**:

- get in on Vendasta’s growth and success
- **Sweet Eats** - On site cafeteria with beverages & snacks all day _and _free catered lunch every Friday
- **Training & Career Development** - Education reimbursement program, professional development plans, leadership workshops, mentorship program, and so much more
- **Culture** - comprised of our core values: Drive, Innovation, Respect, and Agility
- **Social Events - **Ideas on Tap, ski trips, virtual talent shows, yoga classes, and more
- **Giving Back** - endless opportunities to take part in programs and initiatives that give back to the community we work in, including paid volunteer time.