Digital Media Ads Specialist

2 weeks ago

North York, Canada The Rag Factory Full time

**RESPONSIBILITIES**

**Digital Media Ads - Social Media/Google**
- Create and launch new paid media campaigns on Facebook/Instagram/Google
- Be ‘point person’ on social media & digital advertising campaigns for internal team and clients.
- Monitor, optimize, and troubleshoot campaigns to performance goals.
- Conduct analysis that results in actionable insights & data-driven decision making.
- Manage monthly Ad budgets across campaigns and provide recommendations.
- Identify, communicate, and act on opportunities and risks proactively.
- Collaborate across teams to test and optimize targeting, creative assets, and messaging to improve ROI
- Web Design and Branding with Google Ads and SEO Optimization.
- Research target audience, competitive analysis, qualitative website profiling, search engine & keyword analysis
- Develop engaging social media ad content.
- Accurately track and maintain budgets across campaigns and on multiple search engines.

**Analytics and Reporting**:

- Continuously measure and optimize campaign performance and measure against goals (ROI and KPIs).
- Analyze social media campaign results and provide updates, reporting, recommendations, and actionable insights.
- Ability to incorporate Google services for tracking, reporting and reporting results.
- Ability to incorporate Google Analytics and Facebook Data into data driven decision making.
- Ability to analyze and interpret marketing data/KPIs and evaluate paid media performance.

**Optimize Landing Pages & integrate Google Services**:

- Design and setup dedicated landing pages for lead generation campaigns.
- Ability to optimize landing pages and troubleshoot within the Shopify platform.

**QUALIFICATIONS**:

- 2+ years of digital marketing experience, with direct hands-on experience running Digital Ads. Ie, Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads. (Agency experience is an asset but not required.)
- 2+ years of experience in a digital marketing role, social media marketing or similar with a focus on paid advertising. (Agency experience is an asset but not required.)
- Experience with Google Analytics
- Knowledge of SEO optimization best practices and latest trends
- Strong project and time management skills.
- Proven understanding of social media advertising, digital analytics, digital data, and proficiency in reporting.
- Attention to detail, with excellent writing, communication and presentation skills.
- Success in managing social media advertising campaigns and explaining results.
- Working Knowledge of Facebook Business Manager, Ads Manager, Google Analytics, Google Data Studio, etc.
- Analytical, creative, organized, collaborative and a strong communicator.
- Accountable for staying up-to-date on the latest digital marketing trends

**PLEASE NOTE: THIS IS AN ONSITE POSITION.**

**Job Types**: Full-time, Permanent

**Salary**: $60,000.00-$65,000.00 per year

**Benefits**:

- Casual dress

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

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