National Marketing Manager

**Job Title**

National Marketing Manager
**Job Description Summary**

Responsible for assisting the Retail Director of Marketing with planning, support, and managing the development and implementation of national retail marketing strategies and services for the portfolio of shopping centres. Through portfolio management, innovation pipeline, national campaign development, loyalty program enhancement, and customer experience solutions, the National Marketing Manager will be a key player in Canada’s Asset Services team. They will represent National Marketing as a liaison to various cross-functional teams such as Leasing, Specialty Leasing, Business Operations, Asset Management, owners and clients, and onsite marketing teams. A highly analytical and creative thinker coupled with a strong digital mindset, the National Marketing Manager will manage multiple projects in a fast-paced environment, be a proactive and collaborative team-player with a passion for retail, shopping centres, keeping up to date with trends and competitors in the commercial real estate market.

**Corporate Communications**
- Engage with all departments to source innovative success stories, program launches, key wins, new deals and openings, and/or other content as directed for C&W’s LinkedIn
- Support teams with internal communication development for new hires, quarterly reviews, internal updates
- Assist Retail Marketing Director with PR management, media relations and crisis communications
- Drive PR coverage through strategic media management; identify and develop process to track leasing, special leasing, development and redevelopment milestones and news
- Maintain updated PR files for shopping centres including media contacts, centre images, site information
- Collaborate with national team to strategize and implement marketing collateral for leasing, development and redevelopment projects; and other communication needs as required alongside agency partners
- Assist with national influencer program updates and implementation across all properties

**Asset Transitions, New Business Support**
- Assist national marketing team in transitioning assets in and out of the portfolio including: the gift card program and other marketing aspects as required
- Be a point of contact for external partners and vendors to communicate directions, identify needs, source quotes and cost management
- Participate in new business pitch proposal development by gathering metrics, program results, compiling information, and collaborating with cross-functional teams to support the creation of engaging decks and presentations
- Support Retail Marketing Director with pitch meetings, client needs, and national marketing results and documentation as needed

**Loyalty Programs**
- Oversee national gift card program by working collaboratively with vendor partners, EML & Gift Wise to ensure YoY increase and program innovation
- Work with site teams to create and execute yearly gift card program strategies, set KPIs and ensure they are tracking individual campaign results, analyzing trends, driving sales based on budget and needs
- Oversee content changes for national gift card toolkit by sourcing new trends, tactics, Gift Wise kiosks and digital gift card program execution
- Provide monthly gift card sales reports; distribute national results to marketing teams and stakeholders

**Customer Experience/Partnerships**
- Support Retail Marketing Director with guest services strategy and evolution
- Collaborate with Leasing/Specialty Leasing to enhance customer experience through partnerships, visual merchandising, experiential retail, new retailers, and brand partners for multi-property opportunities

**Reporting and KPI Tracking**
- Preparation/creation of bi-monthly reports for portfolio’s top performing assets, owners and internal CW teams that includes all measurable KPI’s including digital metrics and onsite activation information
- Provide monthly gift card sales reports; ensure all sales data is accurate & distribute to marketing teams
- Monitor sales and category performance/centre monthly; share insights/sales ideas with marketing managers
- Update Retail Marketing Director on trends, performance and program adoption of national campaigns

**Campaign Development & Brand Consistency**
- Collaborate with Retail Director on national sales campaign ideation and execution alongside agency partners and guide portfolio of centres with implementing
- Contribute to national content toolkit strategy, development, execution with agency partner and Digital Manager to ensure new ideas, campaign performance, and trending tactics and programs are incorporated
- Bi-Annual review of properties marketing/advertising executions to ensure shopping centres are “on brand”

**Marketing Plans/Budgets & Support**
- Assist Retail Director with Annual Marketing Plan & Budget Template updates to support the centres development of annual marketing plans, research reports, budget