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Marketing Specialist

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Winnipeg, Canada Perimeter Aviation Full time

Established in 1960, Perimeter Aviation LP is a diversified company that is a subsidiary of the Exchange Income Corporation which has recently grown through the merger with Bearskin Airlines. With more than 750 employees, we operate a fleet of 40+ aircraft including the Metro 2, 3, 23, Merlin and Dash 8 aircraft. We are based in Winnipeg and Thompson, Manitoba as well as Sioux Lookout, Timmins, Thunder Bay, and Toronto Ontario. We provide scheduled passenger and freight services to Northern Manitoba and Northern Ontario, 24/7 North American charter services, Medical evacuation services and a full-service maintenance facility including design engineering, NDT, and Garrett turbine engine services.
We are a Canadian company, proudly building a diverse workforce that is driven by a shared sense of community, customer service and a dedication to safety. We’re fostering a culture where our employees will feel proud of the work they do and the company they work for. We seek employees with a positive attitude in providing excellent service to the communities in our network.
Position Summary
Join a small, but mighty marketing team supporting a growing regional airline with two passenger-facing brands: Perimeter Aviation and Bearskin Airlines. We're looking for a well-rounded, strategic, and creative storyteller who’s a natural self-starter. You thrive in a fast-paced environment and bring a passion for content strategy, social media, and brand communication.
Who You Are
- A strong communicator with exceptional writing skills in English which includes strong grammar and an eye for compelling storytelling.
- Strategic, organized, and detail-oriented, with a strong ability to plan and prioritize.
- Social media-savvy, with a deep understanding of platforms, trends, and data-driven engagement strategies.
- A self-starter and relationship-builder with a sense of adventure who thrives both independently and as part of a team.
- Passionate about brand development, digital engagement, and audience growth.
- Culturally aware, respectful, and committed to engaging with First Nations Peoples and communities in a way that honours their cultures, values, and histories. Mindful of language and its impact.

Key Responsibilities
Content Strategy & Management
- Develop content strategies that support brand awareness, audience engagement, and lead generation.
- Monitor social channels and online sentiment, responding appropriately using brand-aligned voice and tone.
- Optimize content for SEO and implement keyword strategies across digital platforms.
- Build and maintain relationships with internal stakeholders, external creators, and brand advocates.
- Stay informed on industry trends, competitor activity, and emerging platforms to keep our content approach fresh and effective.
- Maintain and enhance content guidelines, response policies, and creative standards.
- Assist in executing communications, engagement, sponsorship initiatives, and all other duties as assigned.

Analytics & Optimization
- Use data analytics tools to track performance, measure ROI, and evaluate success across platforms.
- Define and monitor social media KPIs, translating insights into actionable improvements.
- Deliver monthly performance reports to inform strategy and guide campaign adjustments.

Brand & Cross-Functional Support
- Contribute to campaign development, messaging, and execution across multiple initiatives.
- Ensure all content and creative assets align with our brand identity and communication standards.
- Support initiatives with strategic content planning and delivery.

Qualifications & Skills
- Diploma or post-secondary degree in Marketing, Communications, or a related field (or equivalent experience).
- 3+ years of experience in social media, digital content, or communications, with proven results.
- Strong knowledge of digital marketing best practices, SEO, and data analytics.
- Proficiency in Facebook, Instagram, LinkedIn, YouTube, and tools like Meta Business Suite and Ads Manager.
- Experience in graphic design, video editing, or photography is an asset.
- Certifications in digital marketing, content strategy, or analytics are considered an asset.
- Indigenous and Cultural Awareness Training is considered an asset.
- Must be able to obtain and maintain applicable transportation security clearances and authorizations.

Working Conditions
- Physically able to perform all listed job duties.
- Travel by aircraft and other means as required by role (including water transportation).
- Office-based role, includes long periods of sitting.
- Attend and participate in offsite company and sponsorship events and activities.
- Repetitive tasks.

Due to the nature of our industry, this role is based onsite with the opportunity for some remote work. As an airline, we operate in a highly collaborative, time-sensitive environment that requires close coordination with cross-functional teams. In-person presence supports real-time communication, access to s