Brand Marketing Specialist

2 weeks ago

Scarborough, Canada Arkilos Consulting Full time

Company Overview:
Nestled in the vibrant city of Toronto, this innovative and health-conscious organization is a leader in the natural wellness industry. Known for its dedication to quality and excellence, this company is a dynamic and fast-paced environment where cutting-edge ideas meet a deep commitment to supporting health and well-being. With a focus on in-house systems that drive efficiency and support operations, the company fosters a culture of collaboration, continuous improvement, and professional growth.

In this role, you will be responsible for conceptualizing, planning, and executing integrated marketing campaigns from beginning to end.

If you want to be part of a dynamic marketing team while carving out your own campaigns and setting agendas - we want to hear from you

ROLE AND RESPONSIBILITIES
- Independently design and execute original, creative, and effective campaigns that align with our brand’s mission to promote our products, with a people-first mindset
- Research and understand the category, competitor activity, and consumer demand of each product and target audience
- Work closely with multiple stakeholders including our in-house creative, marketing, regulatory, and sales teams, and other key individuals to properly plan and execute cross-functional campaigns
- Plan for each stage of the customer journey while developing creative promotions
- Write creative briefs for a wide range of assets including video, educational graphics, digital, print, short-, and long-form content. These creative briefs will be used by our internal creative services team and other stakeholders.
- Follow campaigns through from concept to roll out, including reviewing collateral, tracking milestones, managing stakeholders, ensuring smooth implementation, tracking results, and evaluating success
- At first, you will contribute to and collaborate on campaigns, with the expectation of spearheading your own down the line

QUALIFICATIONS
- Degree or credentials in Marketing or related discipline
- A background or experience in natural health and wellness
- Experience with integrated marketing campaign management
- Experience with digital marketing and funnel conversions an asset
- Extremely creative, energetic, and personable
- Top-notch communication skills - you connect with others easily and can always find common ground
- Experience collaborating with graphic designers and copywriters an asset
- You enjoy talking to customers and thrive on making new connections
- Experience with project management and coordination
- Understanding of project management software is an asset
- Must be based in the GTA and able to come into the office periodically

How to Apply:
If you are enthusiastic about building a community, thrive in a fast-paced environment, and are ready to contribute to our brand's success, we would love to meet you. Please submit your resume and a cover letter (OPTIONAL) outlining your qualifications and explaining why you are the perfect fit for the Brand Marketing Specialist position.

**Job Types**: Full-time, Permanent

Pay: $50,000.00-$60,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Extended health care
- On-site parking
- Paid time off
- RRSP match
- Store discount
- Work from home

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 1 year (preferred)

Work Location: Hybrid remote in Scarborough, ON M1S 3R5

Expected start date: 2024-09-16

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