Email Marketing Coordinator

4 days ago

Halifax, Canada Heart & Stroke Full time

**Who we are**
At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.
To learn more about our mission, values, commitment to EDI, and the difference Heart & Stroke makes in the lives of people in Canada at every age, please visit our website.

**The opportunity**

**How you will make an impact every day**
- Support analysis by pulling results to help identify opportunities for campaign improvement and support the development of recommendations
- Implement A+B testing to enhance learning agendas and improve campaign performance
- Challenge the status quo by consistently identifying areas for improvement, diagnosing issues, and working to resolve them
- Support the pursuit of campaign KPIs, such as open and click rates, helping identify opportunities of improvement.
- Assist in building and maintaining reports and dashboards within SFMC to track ROI and campaign success metrics
- Support the recommendations based on data to improve engagement and conversions of future campaigns
- Work with analytics to drive deeper backend data insights beyond fundraising activities

**Maintain and ensure platform functionality is optimized for marketing campaigns**
- Support the implementation of technology roadmap and ensure all elements are delivered in partnership with stakeholders

**Who we need**
Education
- Post-secondary

Experience
- 2-3 years’ experience building nurture and lifecycle management workflows using enterprise-level marketing automation systems (e.g. Salesforce Marketing Cloud).
- Experience in database management (list management, data cleanliness, reporting, data import/export)

**Skills**:

- Hands on knowledge of HTML, SQL, SSJS, AMP Script, CSS
- Familiarity with Google Analytics and other reporting dashboards
- Proven ability to handle multiple changing projects at one time with attention to detail and quality execution (ability to prioritize)
- Excellent project management skills specific to marketing
- Self-starter attitude
- A problem solver with innate curiosity and desire to improve and challenge the status quo

**What we offer**
At Heart & Stroke, we make it a priority to foster a culture of caring by implementing practices and programs that foster respect, compassion, trust and attentiveness to our own and others’ health and well-being.
In addition to a competitive salary, we believe that time off is integral to the personal health and wellness of our employees. We offer a generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1. We also provide competitive health, medical, dental and vision benefits, life insurance, disability benefits, an employee assistance program (EAP) and a defined contribution pension plan with employer matching. Our employees also enjoy a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportunities for professional development.
**Accommodation**
We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please let us know and we will do our best to address your needs.

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