Digital Marketing and Sales Manager

This is an exciting opportunity for someone who loves marketing, advertising, and scaling a startup business. We make products for mobile photography, so being passionate about content creation, social media trends, mobile photography and compelling visuals is a must. You will be working closely with the CEO and product designer to brainstorm ideas and plan strategies. You will be handling the bulk of responsibilities revolving E-Commerce (Shopify) sales and its profitability and growth. These would include:
**Responsibilities**:

- Design ads that resonate with potential customers
- Create, manage, and optimize digital ads across various platforms (Meta, Google, TikTok, YouTube, Amazon)
- Ensuring campaigns are high performing across established KPIs
- Designing sales funnels
- Optimize SEO for website and online content
- Manage and grow company's social media presence
- Manage relations with influencers, affiliates, and collaborations
- Support in the creation of engaging content and writing compelling copy
- Social monitoring, writing and management of posts for various platforms
- Track performance of accounts through KPI’s
- Advice on marketing calendars and take lead on creating sales plans in advance
- Brainstorm and development of sales strategies and channels
- Create content strategy to follow sales plan
- Creating company Wiki pages related to your responsibilities to assist future team members in learning the job as the company grows

**Requirements & Experience**:

- Bachelor’s Degree in Marketing, Advertising, Communications or related field preferred
- 3+ years of experience in B2C/B2B marketing, brand or agency side
- 2+ years experience in ads management, marketing and sales of consumer goods
- 2+ years experience in analytics and tracking (Google Analytics and A/B testing)
- Knowledge of using E-Commerce platforms (Shopify, Amazon)
- A strong comprehension and affinity of visuals, graphic design and aesthetics
- Understanding of social media trends
- Experience working with Adobe software
- Ability to design digital ads
- Experience in copywriting
- Experience with product photography and videography

**The right applicant will**:

- Excel in an environment that requires multi-tasking, organizational skills, and attention to detail
- Be just as comfortable working independently as they do with a team
- Be positive and pleasant to work with
- Have experience working in a small business environment (bonus)
- Be self-disciplined
- Take the lead
- Be creative
- Have a great sense of humour

**Bonus points if you**:

- Have a strong record of social media growth on TikTok, IG, or Youtube
- Have a portfolio of any visual work that they've done (photography, graphic design, video, animation, 3D design, sketches)
- Are comfortable appearing in videos for social media and ads and have past examples of public videos on social media.
- Can be witty and funny in replying to social media comments
- Appreciate high quality design and craftsmanship
- Have an understanding of mechanical systems

**About the company and job**:
We create ultra compact tripods for mobile photography, and are working on new products. We've had 2 successful Kickstarter campaigns and have been featured on TechCrunch, Forbes, Gizmodo and invited on Shark Tank.

Our main business operations are in the U.S., but the CEO and designer lives in Montreal. So the job is entirely in English to cater to our U.S. customers. Our company is in the process of scaling in the D2C, B2B and retail verticals, as well as expanding outside of the U.S..

**Salary**: $53,824.00-$58,172.00 per year

**Benefits**:

- Casual dress
- Dental care
- Flexible schedule
- Paid time off
- Store discount
- Work from home

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Supplemental pay types:

- Commission pay

Ability to commute/relocate:

- Montréal, QC: reliably commute or plan to relocate before starting work (required)

Work Location: Hybrid remote in Montréal, QC