Marketing Campaign Manager, Impact Program

No other bank is doing what we do.

At BDC, we help Canada and its entrepreneurs create a prosperous, inclusive and green economy. Our mission is to help Canadian businesses thrive by providing financing, capital and advisory services. We’re devoted to Canadian entrepreneurs. We’re also dedicated to our employees. Adaptable. Inspiring. Different. There’s a reason we like to work here, and we think you’ll like it too. Join BDC and help make a difference

Diversity. Equity. Inclusion. They’re more than just words for BDC. These concepts are foundational to our success and to our ability to attract, retain, mobilize and develop the right talent, as well as to offer a healthy, professional and collaborative environment. We are committed to cultivating and preserving an environment where all employees can thrive, and, for over a decade, we have been recognized as one of Canada's Top 100 Employers and one of Canada's Best Diversity Employers. In recruiting for our team, we welcome the unique contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, color, religion, disability, sexual orientation, beliefs, experiences, and more.

BDC recently completed a strategic review - setting a new ambition for the impact the bank wants to have on Canada and its entrepreneurs in the years ahead. The strategic exercise allowed BDC to define a renewed purpose for the bank “empower a nation of dreamers and doers to build a better tomorrow for all”, which truly elevates BDC’s role in the Canadian ecosystem. BDC has also now set a bold aspiration to deliver on this purpose through a set of four (4) core missions that are central to Canada and its entrepreneurs: Climate, Diversity, Growth and Productivity, and Better Bank.

POSITION OVERVIEW

CHALLENGES TO BE MET:
- Oversee campaigns end-to-end, from strategy elaboration to project management and results measurement- Define strategy, plan and design integrated marketing campaigns that will support Impact business objectives and key priorities (develop go-to-market strategy for new product launches, increase awareness and visibility, acquire new clients, generate repeat business and retention among BDC client base, etc.)-
- Oversee the execution of marketing campaigns and determine each campaign’s marketing mix of channels to maximize impact-
- Work closely with different teams: branding and advertising, external and internal communications, content and digital experience teams, providing campaign briefs for the creation of relevant campaign assets, tools and programs-
- Liaise with Field Marketing and regional teams to ensure optimal deployment in the regions-
- Oversee campaign analytics and reporting to measure impact:
- Establish targets and oversee reporting through campaign completion-
- Identify correlation between Marketing & Communications metrics and business impact-
- Make recommendations about campaign process and identify opportunities to improve effectiveness and ROI-
- Adopt agile methodology to increase collaboration, velocity and impact-
- Provide recommendations on Marcom campaign design and execution for ongoing improvement

WHAT WE ARE LOOKING FOR:
If you can answer YES to the following questions, you may be just the person we are looking for:
- Do you have a bachelor’s degree in Communications, Marketing, Business administration or a related field?- Do you have between 8 to 10 years of experience in marketing and communications with a focus on strategy, planning and implementing marketing campaigns designed to generate business results?- Do you have strong time management, project management and organizational skill that allow you to prioritize and deliver under pressure?- Do you have excellent business and marketing acumen including experience leveraging the full marketing mix?- Do you have a good understanding of marketing segmentation, CRM databases and other marketing platforms?- Do you have solid analytical and problem-solving skills?- Are you a team player who creates effective and lasting relationships with your peers, business contacts and external partners?- Are you bilingual French/English with excellent presentation and written communication skills?

With us, you'll be able to achieve the work/life balance you're looking for, with competitive working conditions and above-market flexible benefits. This includes modern workspaces to work from when you are in our offices, and, for some specific positions, the ability to work remotely, on reserve, and/or within your community.