PPC/sem Specialist

1 week ago

Vancouver, Canada Northland Full time

Recognized throughout Canada as one of the most trusted names in hotels, restaurants, sports, and construction, Northland Properties Corporation is the force behind such brands as Sandman Hotel Group, The Sutton Place Hotels, Moxie's Grill & Bar, Chop Steakhouse & Bar, Denny's Restaurants, the Dallas Stars, and Northland Asset Management Company. At this time Northland Properties is looking for a PPC/SEM Specialist to join its growing Digital team. This role will effectively use paid media to connect our brands with their respective online customers based on insights & data.

This individual will lead our pay-per-click efforts including search, remarketing & display campaigns thus directly impacting CPA, ROAS & revenue targets for our hotels & restaurants. This role will appeal to someone who enjoys the fast pace of the hospitality industry, has a technical background with attention to detail. Past success with acquisition campaigns and experience within travel & hospitality e-commerce will be advantageous.

**Responsibilities**:

- Implement & fully own paid media efforts including search, remarketing & display campaigns.
- Research both branded & non-branded keywords, audiences, ad formats and campaign options, geo-targets, etc for each business unit within Google Adwords, Bing, Facebook, etc.
- Assess & deploy campaigns on industry specific channels such as Expedia Travel Ads, Sojern, OpenTable, SkipTheDishes, DoorDash, etc.
- Queue ads/campaigns for chain/brand, region, cluster or individual hotels or restaurants as necessary. This includes both acquisition & remarketing using text, display and/or video ad formats.
- Continuously improve paid media performance using industry best practices within established revenue, CPA, ROAS guidelines.
- Work closely with other members of digital marketing, brand marketing & operations teams to ensure proper planning, execution, evaluation and optimization of ongoing & new campaigns.
- Track, record and report performance metrics on weekly/monthly basis and assemble them into executive-ready format.

**Requirements**:

- 2-3 years of PPC/SEM experience with proven knowledge of various components, tactics and channels.
- Proven track record in delivering results through paid media including non-branded search.
- Demonstrable project management & campaign execution experience.
- Creative, inventive thinker and problem-solver with a 'can do' and 'will do' attitude.
- Proven ability to manage relationships & workflows involving diverse operational groups.
- Motivated, outgoing personality with solid command of the English language (written & spoken).
- Intermediate knowledge of HTML, SEO, Google Analytics (incl. Google Tag Manager) & Social Ad Platforms (eg. Facebook Audiences) is required.
- Excellent Microsoft Office skills - Excel, PowerPoint, etc.
- Google Adwords, Bing Ads & Facebook Blueprint Certifications will be highly beneficial.

**Application Process**:
SUMMATION:
Submission of resume does not guarantee an interview or an actual transfer. Qualified applicants are encouraged to apply, provided they meet the mínimal requirements of the applicable skills required.

**ABSOLUTELY NO PHONE CALLS PLEASE

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