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Digital Marketing Specialist

3 weeks ago

Vancouver, Canada Magnolia Communications Full time

**One year contract position; full time; hybrid work; preferred Vancouver based**

We are looking for an experienced B2B marketer who is highly motivated and customer driven. Our agency is 20 years old and continues to grow with deep vertical marketing experience. If you are results-driven, analytical, and highly organized, and have high proficiency in digital marketing, then this role is for you.

Excellence and trust is the foundation of our work with each other, and our clients. These core values ground our work.

**Digital Marketing Responsibilities include**:
**ABM Marketing**:

- Highly personalized and targeted campaigns at niche market;
- Strong knowledge of personalized campaigns and customer journeys, creating multiple touch points in the journey for B2B, niche marketing
- Linked Ads proficiency is a must and leadership to drive strong results is needed
- Strong analytical skills to look at data to measure campaigns
- Has a strong creative lens to understand what ads, copy would be effective to drive demand generation

**PPC**
- Develop, manage and execute successful PPC campaigns across multiple platforms such as Google, Facebook, Bing, LinkedIn, and others
- Display in-depth technical knowledge and understanding of paid media platforms, their respective participants (Google Ads, Facebook, LinkedIn, Bing, YouTube.) and how each platform can be deployed in different scenarios.
- Working knowledge of Google Analytics 4, Google tag manager and other tracking tools.
- Analyze campaign performance, comparing current campaign execution strategies with new ideas to find incremental improvements
- Experience working with Google Ads Editor/Microsoft Editor
- Understanding of technical platforms to manage accounts
- Continuously monitor, optimize and refine PPC campaigns to maximize results, including monitoring budgets and bids, and adjusting ad copy and targeting as needed
- Thorough understanding of the latest trends in PPC

**Content & SEO**
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and pages.
- In-depth knowledge of SEO tools (Semrush, aHrefs, GSC)
- In-depth knowledge of core web vitals, on-page optimization, and technical seo
- Familiarity with how structured data markup works for SEO

**Martech skills required include**:

- Hubspot
- SFC
- Zoom info
- Project manage multiple digital marketing accounts
- Responsible for meeting KPI expectations of campaigns
- Take a strong data driven, analytics approach with the internal team to recommend campaign performance and improvements for current campaigns
- Recommend creative and outside the box campaigns for client accounts
- Perform research and can understand the characteristics of high performing digital campaigns
- Define and report key metrics to monitor user experience and digital marketing campaign effectiveness including ROI
- Own the aggregation of data across the various digital channels
- Draft in-depth analysis and reports for client use to showcase campaign performance and identify gaps/areas for improvements based on data
- Build and sustain long-lasting relationships with new and existing clients
- Oversee projects and ensure that digital marketing campaigns run smoothly from start to finish
- Have strong interpersonal skills to work with teams and clients, and also have marketing skillsets to both manage accounts and build strategy
- Be the point person for launch dates, reporting, client management and creative assets
- Identifies oddities in performance & develop working theories and solutions for them with team members
- Maintaining and managing account budgets

**Requirements**:

- Bachelor’s degree or similar level certificate related to marketing, digital marketing and communications desired
- Minimum 3-4 years’ experience in digital marketing preferred; prior experience working in an agency is an asset
- Keen interest and working experience in B2B industries such as high technology, finance industry are a must
- Creative, analytical and personable skillset
- Ability to set-up and execute on digital marketing campaigns
- Understanding and experience using Google Analytics, link tracking, conversion pixels/tags, and online attribution concepts.
- Experience with digital platforms (Google, Asana, etc.)
- Understanding and experience using various martech softwares such as Hubspot, Marketo, SalesForce, etc.
- You have high confidence in using and analyzing data and high attention to detail and accuracy are a matter of personal pride
- You are diligent and responsive, a confident note taker, and patient when needed
- You are a can-do, multi-tasking, hard-working team player, confident and well organized, calm under pressure
- Strong interpersonal skills
- Experience managing multiple client accounts
- Attention to detail and organization skills are a must
- Thrives in a fast-paced entrepreneurial environment
- Experience running and managing SEO, SEM, analytics, paid social adv