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Content Writer

2 weeks ago

Vancouver, Canada ABC Financial Services, Inc. Full time

Company : Trainerize

It's fun to work in a company where people truly BELIEVE in what they're doing
- We're committed to bringing passion and customer focus to the business._

**Job Description**:
Trainerize is changing the way fitness businesses deliver personal training and we're on a mission to make fitness accessible through digital tech and wearables. With over 2,000 clubs and 10,000 personal trainers using the app, training over 700K users around the world, Trainerize is making a difference in people's health and fitness and helping them build better habits through technology powered by an online coach.

We are looking for a talented wordsmith to join us as our Content Writer and help us create content in all shapes and forms that inspires, educates, and engages.

Our Marketing team is broken into 3 pillars: Growth, Product, and Brand, and together we divide and conquer the task of winning the hearts and minds of fitpros and businesses around the world. As our Content Writer, you’ll officially be a member of the Growth team because we believe that every great growth strategy hinges on powerful content, but you’ll also support and own projects that fall into our Product and Brand pillars. We’re all about that #collaborative work.

What you’ll do:- Optimize all your content for SEO and bring the brand voice and tone to life in everything you create- Conduct keyword research, digging into industry and market trends, and sneaking a peek at what our competitors are up to so we always have the leg up- Participate in strategic brainstorming, campaign development, creative brief development, and creative execution- Work with internal and external SMEs, or connect directly with our customers, to collect insights and turn them into powerful content-
- Support the Product Marketing team’s go-to-market and product adoption strategies through content creation and optimization, and the review or crafting of in-app copy- Support the Brand Marketing team’s content creation needs for various awareness and customer loyalty-driving projects and campaigns (this might include crafting copy to support partnerships, PR opportunities, sponsorships, media buys, event participation, speaking engagements, etc.)

Other responsibilities:
- Collaborate with our designers to create graphics and visuals that support and enhance your content- Become deeply familiar with our target markets and key customer personas, major competitors in the industry, and major influencers in the space- Work closely with our Content Specialists and Content Marketing Manager to execute on and maintain the editorial and marketing content calendars- Collaborate with our sales and implementation team members to create content they can use to nurture leads and close deals- Edit and review content created by other teams or content contributors (a chance to show us your eagle-eyed grammar skills)- Support measurement and reporting for the performance of content and assist in developing strategic ways to constantly improve performance and better leverage content to achieve our goals

Who you are:
- You’re a writer. A storyteller. A creator. A communicator. You have a passion to putting words behind ideas and see writing as not only an art but as a powerful tool to drive business growth and reach your target audience.- You’re someone who likes having lots of variety in their day-to-day, and thrives in a company on a trajectory for rapid growth where there are clear goals and KPIs.- You’re incredibly resourceful and pride yourself on finding solutions even when there is no clear path.- You love collaborating but are also comfortable working independently, and enjoying taking ownership of your work and deliverables.- You’re comfortable with technology and can pick up new platforms, tools, and features quickly. You think marketing software is anything but boring.- You are committed to continuous growth and learning. You understand that every challenge is an opportunity, accept feedback openly, and get excited about learning new things.

Skills and experience:
- Bachelor's Degree or Diploma in English, communications, journalism, or a related field- 2+ years experience in a content creation, communications, or writing role (ideally within the tech space; SaaS and e-commerce industries are a plus)- Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences- Experience with brainstorming, campaign development, creative brief development, and creative execution- Comfortable with basic data analysis, tracking and reporting activities and results, and navigating a spreadsheet

Nice to haves:
- A background or interest in fitness, wellness, and/or tech- Understanding of the entrepreneurial mindset- Experience using key technology including Asana, Hubspot, Wordpress, SEMRush, Slack, Google Drive, Google Analytics

Other requirements:
- Live and have legal authorization to work