Multimedia Marketing

2 weeks ago

Richmond, Canada Fam Pets Full time

**About the Role**

Fam Pets is seeking a creative and versatile Digital Marketing & UI/UX Designer to drive our marketing campaigns, visual content creation, and user experience design.

If you’re skilled in digital marketing, graphic design, video editing, and UI/UX design—and you’re passionate about pet wellness, sustainability, eCommerce, and brand storytelling—we want you on our team

As a pet-focused brand, we’d love to have someone who is a pet parent or passionate about pet care, bringing first-hand understanding and genuine enthusiasm for our mission.

You’ll play a key role in brand promotion, ad design, social media marketing, video production, and UI/UX optimization, helping to expand our audience and increase customer engagement.

**Key Responsibilities**:
**① Marketing & Growth**
- Develop and execute marketing strategies to enhance brand visibility, user engagement, and sales.
- Manage and grow social media channels (Instagram, Facebook, TikTok, YouTube, Reddit, Pinterest).
- Plan and optimize paid ad campaigns (Google Ads, Facebook/Instagram Ads, TikTok Ads).
- Implement SEO & SEM strategies to improve search rankings and website traffic.

**② Design & Content Creation**
- Design product labels and packaging to align with brand identity, regulatory standards, and consumer appeal.
- Shoot and edit short-form videos for TikTok, Instagram Reels, and YouTube Shorts.
- Design UI/UX elements for Fam Pets’ website and digital platforms, improving user experience and conversion rates.
- Develop and maintain a consistent brand identity across all platforms.

**Skills & Qualifications**

**Graphic Design**:Proficiency in Photoshop, Illustrator, Canva

**Video Editing**:Experience with Premiere Pro, CapCut, After Effects

**UI/UX Design**:Skilled in Figma, Adobe XD for user experience optimization

**Social Media Marketing**:Knowledge of Instagram, Facebook, TikTok, YouTube, Pinterest, Reddit

**Ad Campaigns**:Experience with Google Ads, Facebook Ads, and SEO/SEM

**Analytics**:Familiarity with Google Analytics, Ahrefs, Semrush for performance tracking

**Bonus Skills**
- Pet parent—a love for pets and firsthand experience with pet care is a big plus
- Experience with eCommerce.
- Basic HTML/CSS knowledge for UI/UX enhancements.
- Familiarity with AI design & content generation tools (e.g., Midjourney, ChatGPT).

**Who You Are**

Creative & Innovative - You have an eye for compelling and engaging content.
Self-Starter - You can manage everything from strategy → design → execution → analytics.
Data-Driven - You make decisions based on performance insights and analytics.
Adaptable & Multitasking - You thrive in a fast-paced, startup environment.

**Job Types**: Part-time, Casual, Internship / Co-op
Contract length: 6 months

Pay: $25.00-$30.00 per hour

Expected hours: 8 - 20 per week

**Benefits**:

- Flexible schedule

**Experience**:

- UX: 1 year (preferred)

Work Location: In person

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