Digital Growth Performance Consultant

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

As the Digital Growth Performance Consultant, you will lead advisor SMS marketing and growth performance. This role is suited for you, if you’re a strategic thinker, and passionate about the digital adoption of SMS marketing amongst our advisors. You will be responsible for managing the rollout, and ongoing optimization of our texting platform strategy, and working with internal partners to assess its impact within our digital ecosystem of cross-channel advisor marketing.

You will contribute to the growth of the advisor digital presence and achieve business goals by driving the adoption and usage of innovative marketing technologies. You will be responsible for implementing industry best practices and continuously enhancing the way that Clients and prospects are engaging with advisors digitally.

You will contribute to operational excellence by managing essential administrative functions pertaining to the role, and will help create exceptional experiences for our advisors, playing a key role in ensuring smooth day-to-day processes.

The Digital Growth Performance Consultant reports to the Director, Digital Marketing Services within the Advisor Sales and Marketing Support team in Retail Advice & Solutions. The Advisor Sales and Marketing Support team provides best in class marketing support to advisors to help Clients achieve lifetime financial security and live healthier lives.

**What will you do?**
- Manage the advisor SMS marketing strategy and its ongoing improvement to drive business outcomes
- Grow adoption of digital marketing platforms and tools to evolve the advisor experience
- Elevate effectiveness of the tools & content in the platforms to drive business outcomes
- Build relationships with advisors and business partners; gather feedback to refine and improve
- Partner with our Digital Enterprise team to improve the platforms
- Be the expert in communication, training, and coaching for advisors specific to SMS marketing
- Champion innovation, pilot new functionalities, and stay atop of industry news
- Lead, execute and report on business cases
- Manage growth performance of SMS marketing in-platform to hit business goals.
- Manage business and compliance risk with partners
- Lead administrative functions as required by the role

**What do you need to succeed?**
- SMS marketing and performance
- Digital savviness
- Strong collaboration and influencing skills to build and maintain relationships within advisors and partners
- Growth performance analytics
- Proactive problem-solving skills
- Strong organizational skills
- Ability to embrace change and adapt to constantly evolving business priorities

**What will be nice to have**:

- University degree or equivalent business experience
- Proven track record of success leading, influencing and implementing digital technology and strategies
- Financial Services industry experience is a strong asset

**What’s in it for you?**
- We’re proud to be a Best Workplace for Hybrid Work by Great Place to Work® Canada
- Be part of our continuous improvement journey in developing the next greatest digital enterprise experience that is united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives.
- Flexible Benefits from the day you join to meet the needs of you and your family.
- Pension, stock and savings programs to help build and enhance your future financial security.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

**Salary Range**:
58,000/58 000 - 97,000/97 000

**Job Category**:
Marketing

**Posting End Date**:
29/05/2025