Content Specialist

About Homeward Trust Edmonton
Homeward Trust Edmonton (Homeward Trust) is a not-for-profit organization charged with ending homelessness in Edmonton. Our efforts are guided by community need and priorities as outlined in A Place to Call Home: Edmonton’s Plan to Prevent and End Homelessness. Homeward Trust has a dynamic work environment, filled with high-energy, dedicated, and passionate people.
Homeward Trust coordinates and provides resources for local efforts that address homelessness and its devastating impacts on individuals, families, and communities. We work with agencies, neighbourhoods, mainstream systems, community members, and all orders of government in pursuit of this singular objective, grounded in the belief that we can and will end homelessness in Edmonton. Homeward Trust is proud that our community is recognized both nationally and internationally as a leader in this work.
Position Summary
This is a temporary, 1-year maternity leave coverage position, with the possibility of extension or transition to a permanent role.
This is an essential role to create content (written and visual) and share information about Homeward Trust’s, and the sector’s efforts, to prevent and end homelessness on our platforms, channels, in our presentations, communications materials, and events.
Reporting to the Director, Communications and Engagement, the Content Specialist is responsible for:

- Website (WordPress) development, management and optimization:

- Content planning and generation:

- Develop succinct, factual content about housing and homelessness with exemplary writing, grammar, and proofreading skills to highlight sector efforts and showcase impact.
- This includes copywriting, blogs, newsletters, social, PowerPoint presentations, developing basic graphics, and long and short-form content for internal and external audiences.
- Event support: from planning to post-mortem, including venue selection, catering, AV needs, asset management, producing needed promotional materials, set up and strike.
- Project planning, scheduling and reporting: creating and managing editorial calendars, content management plans, detailed project management execution schedules and post-mortem reports.

**Responsibilities**:

- Research, write, edit and seek feedback for content and craft content for different audience segments, including adapting messaging for each audience.
- Create bi-weekly, monthly, and annual content planning schedules and content which highlights relevant news, events, and information.
- Daily monitoring of social media with real-time reporting to support emergent and/or crisis communications.
- Stay up-to-date on social media trends and best practices in content planning, management, and generation.
- Other duties as assigned and as required.

**WordPress**:

- Full-Stack WordPress Development: Manage all front
- and back-end aspects, including theme/plugin implementation, site integration, performance optimization, and security updates. Experience with PHP, HTML, CSS, and building responsive user interfaces.
- Content Creation & Audit: Generate fresh weekly content; review, edit, and audit existing digital content to ensure it is factual, current, and reflects contemporary language and circumstances.
- Maintenance: Monitor website traffic, performance, and security. Manage data backup and ongoing refinement.

Education and Experience
- Graduate of a recognized post-secondary institution with a focus on public relations, communications, social media, or journalism is required.
- A minimum of two to five years’ experience managing social, content generation (graphics, design and copy), print production, and website management and development is required.
- Basic graphic design skills and training with bonus points for social media video production.
- Equivalencies in formal education and/or experience will be considered.

Knowledge, Skills, and Abilities
- Cross-functional Collaboration: Collaborate with internal departments, stakeholders, and partners for the development and production of messaging, multi-platform content, and event support while fostering organizational cohesion and alignment with strategic goals.
- Communication: Exceptional verbal and written communication skills, deep understanding of the value of proactive communications, with the ability to effectively articulate messaging to diverse audiences.
- Problem-Solving: Strong analytical and creative problem-solving skills, with the ability to manage complex, multi-faceted initiatives.
- Exemplary time management and organizational skills are required with the ability to meet multiple and sometimes competing deadlines while making sound decisions under pressure.
- Software: Demonstrated ability to quickly learn new software with a strong working knowledge of Microsoft Office 365 (Teams, Word, Canva, PowerPoint, Eventbrite) and all social platforms.
- Knowledge of the non-profit service sector, particularly related to Indigenous Peoples