Content Marketing Specialist

Job description

**Role: Content Marketing Specialist**

Edmonton | Full-Time | Permanent / Temporary

**About the Role**

NTWIST is looking for a **Content Marketing Specialist** who thrives on creativity and loves turning ideas into standout content. You’ll work closely with our Marketing Manager to produce high-impact materials that fuel our **sales and marketing efforts**. This is a **hands-on creative role** where **curiosity, adaptability, and passion** matter more than checking every technical box.

If you’re comfortable learning quickly, experimenting with **AI tools**, and blending **copy with visuals** to make content pop — this role is for you

**What You’ll Do**
- Build sales assets such as **one-pagers, brochures, decks, and postcards** that help sales tell our story.
- Create marketing content such as **guides, checklists, and case studies** packaged into polished, customer-ready formats.
- **Plan, script, film, and edit** short-form videos for organic and paid social channels (LinkedIn & Meta).
- Develop **ad visuals and copy variations** optimized for Google, LinkedIn, and Meta.
- Leverage **AI tools** to brainstorm, draft, and accelerate content creation while keeping a creative human touch.
- Collaborate with cross-functional teams to **translate product and technical inputs** into clear, engaging content.
- Continuously **test new formats, ideas, and tools** to keep our content fresh and impactful.

**What We’re Looking For**
- A **creative storyteller** with a passion for design and content creation.
- Strong **writing and communication skills**, with flexibility in tone and style.
- Hands-on **design experience with Canva** (Adobe Creative Suite is a plus).
- Comfortable with **filming and editing** short-form videos.
- Curious and adaptable — open to **experimenting with AI tools**.
- **Detail-oriented** yet innovative in approach.
- **Organized and reliable**, with the ability to manage multiple projects efficiently.

**Nice to Have**
- Familiarity with **B2B content marketing** or **technical industries**.
- Experience with **HubSpot**, **SEO basics**, or **ad creative formatting** for Google, LinkedIn, and Meta.
- A **portfolio** showcasing your creative range across writing, design, or video work.

**Growth Path**

This role starts with **execution** but can evolve into **ownership** of content themes, campaigns, and direction as NTWIST continues to scale.

**About NTWIST**:
NTWIST provides cutting edge artificial intelligence and machine learning solutions to remove human error from industrial control rooms. Our machine learning algorithms and artificial intelligence tools help continuous process plants to improve productivity and cut down costs. We provide tools for mining & metal, oil & gas, petrochemical, food processing and other manufacturing sectors that aim to be ahead of the technology curve and help organizations to operate efficiently.

**Interested?**

Ability to commute/relocate:

- Edmonton, AB T6N 1G1: reliably commute or plan to relocate before starting work (preferred)

Application question(s):

- How many years of experience do you have in content marketing or related creative roles?
- Have you previously worked on B2B or technical content marketing projects?
- Are you willing to undergo a background check, in accordance with local law/regulations?
- Do you have experience scripting, filming, and editing short-form videos for social media (LinkedIn, Meta, etc.)?
- Have you created ad visuals or copy for campaigns on Google, LinkedIn, or Meta?
- Do you have hands-on experience creating marketing materials such as brochures, one-pagers, or sales decks?
- Please provide summary of your work experience/ Cover letter and share a link to your portfolio, samples, or creative work in your CV
- Which design tools do you primarily use?

Work Location: Hybrid remote in Edmonton, AB T6N 1G1