Marketing Coordinator

EMC Business Solutions LLP (EMC) is part of the Scott Family group of companies, best known for its highly successful Beachcomber Hot Tub manufacturing and distribution business, in the Health & Wellness industry. Beachcomber Hot Tubs has been the leading manufacturer and retailer of hot tubs since 1978. EMC provides third party financing and marketing/digital media services for Beachcomber Hot Tubs. Its mandate is to drive business to Beachcomber retail stores, independent dealer locations, and support its multi-channel Omni-Channel methods of distribution selling operations (most notably with Costco in Canada).

Our modern office is located in West Vancouver; next to the Park Royal Shopping mall and has major bus transit routes to Downtown Vancouver / the Northshore. Our state-of-the-art office boasts a spectacular view of Stanley Park, the Lions Gate Bridge, and Downtown Vancouver. Our work environment is collaborative and supportive, with a team that prides itself on being positive and passionate about the work. We’re looking for someone who is looking to grow as a team, and become the best version of themselves.

**General**:

- Research, maintain and report on marketing data to aid management in determining marketing direction.
- Assist in creating materials used for proposals, correspondence, and presentation materials and reports.
- Support marketing day-to-day operations including media campaigns, promotions, and projects.
- Arrange and coordinate special events, projects and mailings.
- Assist the organizational efforts in driving lead generation to outlet stores, eStore and independent dealerships and distribution networks.
- Co-ordinate and project manage flow of work, liaising with in house designers and external consultants (Analytics, IT, Digital Marketers, Video, Photography, Translation Services).
- Writing and distribution of agendas, proposals and briefing documents for internal and external meetings and use.
- Track submitted proposals and provide feedback to management. Provide effective administrative support.
- Google Analytics, Google My Business, Adobe Creative, Facebook Ads & Insights.
- CRM & Web CMS Management/Coordination

**Overall Copywriting / Content creation**:

- Roll out Monthly & Quarterly and Yearly promotional campaign communications strategy, and execution across all touchpoints
- Create ad hoc collateral content on request & coordinate changes across all existing collaterals
- Proofreading, maintaining, updating, and checking for content accuracy across all content.
- Plan and produce relevant engaging blog articles on a consistent basis

**Social media content creation**
- Content ideation and creation with the team for social media platforms
- Facebook, Twitter, LinkedIn, Instagram, Blog content management/structure
- A/B testing various messages and FB formats aiming to increase conversions
- Staying on top of new social media trends and current digital industry trends

**Managing social media platforms**:

- Facebook, Twitter, LinkedIn, Instagram management
- Respond to and/or re-direct client feedback via social media
- Researching and staying on top of new social media trends
- Gaining insights through data to improve marketing performance and report key findings to stakeholders
- Tracking and growing organic content reach across all social channels, through optimization and best practices

**Brand management**:

- Update and maintain brand voice & verbiage across all touchpoints
- Proof all content for latest consistent verbiage, accuracy and ensure Trademark and Registered Trademark rules are honored across all collaterals
- Maintaining the brand guide for internal and external/agency use
- Manage PR and corporate announcements; ideate & deploying CSR initiatives
- Build event communications for training events and annual Conferences

**Experience & Skills**
- Bachelor’s degree in Marketing or equivalent
- 3+ years’ experience working in a copywriting/ content strategy or creation / marketing role
- Experience managing campaigns from ideation to execution with analysis and reporting skills
- Strong verbal and written communication abilities, interpersonal skills, and presentation skills
- Strong organizational and project management skills; attention to detail, with an ability to multitask and juggle projects with many moving parts
- An analytical mind and interest in using data to optimize/scale marketing strategies and tactics
- Understanding of the consumer journeys that surrounds the user experience

**Salary**: $40,000.00-$45,000.00 per year

Schedule:

- 8 hour shift

Ability to commute/relocate:

- West Vancouver, BC V7T 1A2: reliably commute or plan to relocate before starting work (required)

Work Location: One location