Bilingual Coordinator, Social Media

POSITION AVAILABLE

**Bilingual Coordinator, Social Media**

**OPPORTUNITY OVERVIEW**

***Position**: Bilingual Coordinator, Social Media

**Position Type**: Full-time

**Location**:Remote from home in Canada

**Team**:Communications and Marketing

**Reports to**: Director, Brand Marketing & Creative Services

**Start Date**: As soon as possible

**ABOUT US**

Our vision is to inspire everyone to embrace the outdoors, to discover the diversity of our land and people, to enhance their health and well-being, and to share their stories along this globally significant and iconic trail network.

The Trans Canada Trail (the Trail) is the longest interconnected network of multi-use recreational trails in the world, spanning over 28,000 kilometres on land and water. Linking three oceans - the Atlantic, Pacific and Arctic - the Trail connects 15,000 rural, urban and Indigenous communities across every province and territory. It is a ribbon that connects Canada’s diverse landscapes, seasons, people and experiences, and fosters unity, collaboration and connectedness.

Trans Canada Trail (the organization) is a registered charity that stewards this national trail in collaboration with community-based partners. With funding from the Government of Canada through Parks Canada, and investments from all levels of government and generous donors, Trans Canada Trail is the largest investor in trail infrastructure projects in Canada, supporting improvements, growth and enhancements for the benefit of generations to come.

Trans Canada Trail staff are community-minded and believe in the benefits of outdoor recreation opportunities for all. Our skills are diverse - from trail development and signage expertise, to philanthropy, communications and marketing, and organizational administration. We’re a geographically dispersed team, located in many different places in Canada, but closely connected through technology and a sincere effort to build and maintain effective working relationships with one another.

**A**BOUT YOU**

You are passionate about the health and well-being of people and communities. The talents and skills you bring to your work are valued by your colleagues and you’re always interested in learning something new. You enjoy working remotely and online, using digital platforms to think creatively and work collaboratively, and you believe in the importance of work/life balance.

**ABOUT THE ROLE**

**KEY RESPONSIBILITIES**
- Develop and implement comprehensive bilingual social media marketing strategies in English and French to enhance brand visibility, engagement and audience growth
- Create and maintain social media content calendars and schedule posts
- Collaborate with other teams, including marketing, public relations, government relations, trail and philanthropy, to ensure social media efforts align with broader organizational strategies
- Generate/curate engaging multimedia content in both languages, including text, images and videos, tailored to various social media platforms (Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, YouTube)
- Ensure content is inclusive and adheres to accessibility standards
- Work closely with the graphic designer to develop visually appealing content
- Monitor and moderate social media channels, responding to comments, messages and enquiries promptly and professionally
- Enforce social media guidelines and policies
- Stay vigilant for potential PR issues, and work with the communications team in crafting responses
- Implement paid social media campaigns
- Monitor and report on key social media performance metrics, adjusting the strategy as needed
- Encourage user-generated content and run contests or campaigns that encourage community participation
- Identify and collaborate with bilingual content creators/influencers, brand advocates or partners to expand brand reach and engagement
- Stay up -to date with social media trends, best practices and emerging platforms
- Actively participate in meetings, work sessions, committees and other work groups, workshops or training sessions, as required, as well as special Trans Canada Trail events
- Carry out other projects, mandates and tasks related to Trans Canada Trail’s mission, as required

**KNOWLEDGE, SKILLS AND ABILITIES**
- Fluently bilingual in English and French (written and spoken)
- Strong copywriting and copy-editing skills in both languages
- Excellent knowledge of Facebook, X (formerly Twitter), Instagram, TikTok, YouTube and LinkedIn and their respective algorithms
- Excellent knowledge of Hootsuite (or similar social media scheduling platforms)
- Excellent knowledge of social media advertising and analytics
- Creativity, storytelling skills and a keen eye for visual content
- Exceptional organizational and time management skills
- Ability to be flexible and to balance multiple projects and prioritize workload with a positive attitude
- Ability to support reactive and/or time-sensitive activities that may o