Marketing Executive

**We help the world run better**

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

SAP is a leading and fast-growing player in the Supply Chain Management software market, dedicated to providing an end-to-end portfolio of Line of Business (LoB) solutions that enable Chief Supply Chain
- and Chief Operations Managers to run highly resilient supply chains, moving towards autonomous processes, extended by the SAP Business Network. SAP’s Supply Chain Management (SCM) portfolio is designed to provide comprehensive solutions that enhance operational efficiency, reduce costs, and improve overall performance. The portfolio includes tools for design, planning, manufacturing, delivery, and asset operations, ensuring that every aspect of the supply chain is optimized.

With innovative technologies, such as Business AI, Business Data Cloud and a true SaaS portfolio, SAP's SCM solutions enable businesses to connect every process, contextualize every decision, and collaborate effectively within their ecosystem. A cornerstone of the portfolio is the deep integration of end-to-end business processes in a business suite around a core ERP-system. This commitment to innovation and customer-centricity has established SAP as a trusted partner in the global supply chain management market.

**What your Organization will do**:
Strategic Marketing Leadership:

- Develop and execute a comprehensive marketing and product strategy aligned with the company's overall business objectives.
- Ownership to ensure a seamless interlock between product strategy, execution plans (roadmaps and semester plans) and external marketing communication.
- Authoring and definition of winning plans, semester plans and product strategy by Supply Chain Management line-of-business. Preparation of executive board meetings and business reviews.
- Conduct market research and analysis to identify target audiences, market trends, and competitive landscapes.
- Set marketing KPIs and track performance to measure the effectiveness of marketing initiatives.

Event Strategy Development:

- Develop and execute comprehensive event strategies that drive brand awareness, customer engagement, and business growth.
- Identify target audiences and tailor event experiences to resonate with their specific needs and interests.
- Oversee a team that conducts market research and competitive analysis to inform strategic decisions.
- Plan, coordinate, and manage a diverse range of events, from large-scale conferences to intimate workshops.
- Deeply engage with SAPs Global Events and Sponsorships marketing teams to ensure the execution readiness based on a well defined LoB marketing budget.
- Ensure a seamless execution of the marketing strategy in an interlock with regional marketing leadership.
- Implement effective post-event follow-up strategies to nurture leads and build long-term relationships.
- Utilize event data to identify and qualify high-quality leads for sales and marketing teams.

Brand Management:

- Build and maintain a strong brand identity and positioning for Supply Chain Management.
- Oversee brand messaging, storytelling, and visual identity.
- Manage brand reputation and crisis communications.

Demand and Pipeline Generation:

- Collaborate with sales teams to generate qualified leads and drive pipeline growth.

Content Marketing:

- Work closely with product and engineering teams to launch new products and features.
- Craft a compelling marketing narrative for product innovations at major events (virtual and onsite).
- Transform current marketing approach to digital marketing strategies for scaling marketing efforts globally.
- Develop compelling product messaging and positioning.
- Create high-quality product marketing materials, such as datasheets, whitepapers, and presentations complementing the digital marketing approach.

Customer Marketing:

- Build strong relationships with strategic customers and foster customer loyalty.
- Collaborate closely with the Head of Product Success to drive customer loyalty and sustainable references.

Organizational Leadership:

- Lead and mentor a high-performing marketing organization.
- Recruit, hire, and develop top marketing talent.
- Foster a culture of innovation and creativity within the marketing team.

Cross-Functional Collaboration:

- Collaborate with product, engineering, and design teams to align marketing efforts with product development and customer needs.
- Ensure a seamless customer journey and track success alon