Williams School of Business
6 days ago
Overview
**Fall 2025**
BAC 332 (01) Taxation II
**TUTH 13:00 - 14:29**
BMK 214 (01) Consumer Behavior
**TUTH 14:30 - 15:59**
3-3-0 To understand how consumers and organizations interact and the processes that take place as part of this exchange. The main emphasis of this class is on how consumers and organizations drive change and the impact of these changes on both a micro and macro level. In addition, a secondary focus examines the process by which consumers and organizations consume/deliver products and services in order to understand the evolution of this process from both a managerial and global perspective.
BMK 332 (01) Omnichannel Marketing: Distribution Channels in The Digital Age
**MW 14:30 - 15:59**
3-3-0 Technological advances and the proliferation of eCommerce are transforming distribution channels and the way consumers buy products. Today’s consumers, whether retail or business consumers, are omnichannel consumers: they want to shop across online, mobile, social, and physical distribution channels however they wish. They expect a seamlessly integrated multichannel experience that allows them to shop on their own terms, starting their customer journeys anywhere in the distribution channel system and finishing them anywhere. This means that distribution channels need to be transformed. This transformation requires a holistic reimagination and re-creation of the distribution channel system to transform it into an omnichannel ecosystem. In this advanced course, students study the fundamentals of omnichannel marketing and learn how companies design, implement, and manage an omnichannel marketing ecosystem to optimize the performance of their distribution channels.
**Winter 2026**
BCS 216 (01) Business Information Technology Strategy
**TUTH 19:00 - 20:29**
3-3-0 Organizations must understand and operate effectively within their technology-business value chains in order to maximize profitability. Developing and executing an effective Information Technology strategy that enables business strategy is critical for creating business value and gaining competitive advantage. This Course presents a framework and methodology for assessing, developing and implementing an effective IT strategy that is aligned with business needs. Topics include: IT-business alignment, IT strategy, IT planning, IT value and benefits, IT Governance, IT success measurement, data and information management, managing IT Outsourcing, and the role of the CIO.
Remuneration is $9,560.92, with travel and marking expenses provided where appropriate.
Only those applicants chosen for an interview will be contacted.
**LAND ACKNOWLEDGEMENT**
Bishop’s University is located in the beautiful Eastern Townships just southeast of Montréal, on the unceded traditional lands of the Abenaki people. Meeting and working in this privileged location is a constant reminder of the need for continued conversations about the importance of decolonization and reconciliation, not just as abstract concepts, but as difficult ongoing processes to be worked on.
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