Marketing and Events Coordinator

**Marketing and Events Coordinator - 8 month contract or co-op**

Post secondary graduate or current post-secondary student opportunity

Hybrid Remote in Waterloo Region

Are you a graduate or a post-secondary student looking to make a difference in Waterloo Region? Do you want to use your passion for the environment and communication skills to make our community more sustainable?

**Background**

Reep Green Solutions is an environmental charity that was created in 1999 by the University of Waterloo and the Elora Environment Centre. Reep Green Solutions exists to empower the community with the practical tools, knowledge and capacity for action to make sustainable living the norm.

**Position Summary**

In this role, you will use your knowledge of professional communications, social media and marketing to support Reep Green Solutions’ communications goals. You will have one-on-one mentoring with a communications professional to develop skills in marketing, social media strategy, graphic design, event logistics, and professional communications.

You will work with the Communications Manager to develop marketing materials, social media posts, blog posts, and outreach that will help the community understand their role in climate change action.

**The role of the Marketing and Events Coordinator**

In this role, you will work closely with our Communications Manager to achieve organizational communications goals. You will use your knowledge of social media and marketing to support Reep communications goals in 2025.

**Responsibilities**:

- Support our Communications Team in creating marketing materials for Reep programs and ensure project partners are included in the process
- Create, manage, and schedule unique social media content (images, videos) to increase interest in sustainable living programs and services.
- Develop graphic design to create attractive marketing materials and advertising for programs (print, online, etc.)
- Work with the Communications Manager to implement social media and communications strategy
- Use organizational skills to track major campaign key performance indicators (SEO, social media engagement, event participation, website metrics, etc.)
- Manage and grow social media audience and track performance metrics
- Write SEO blog posts on climate action and other relevant topics
- Assist with upkeep of website using WordPress including updating content, adding events, optimizing pages and researching/implementing best practices
- Attend weekly and in-person monthly meetings.
- Assist in creating monthly newsletters
- Use Canva, MailChimp, WordPress, Eventbrite, Sendible, and other platforms daily to implement Communication and Marketing plans
- Collaborate with Managers and team members across the organization to support with program’s communications needs

**Reep Events**
- Assist with planning virtual and in-person community-focused events; Coordinate event logistics with partners and event organizers on behalf of Reep
- Attend community events and outreach pop ups
- Manage event planning spreadsheet and logistics
- Represent Reep at public events, sharing an understanding of our program offerings and engaging people
- Coordinate with internal team and volunteer coordinator for additional staff or volunteer support and/or guest facilitators at events
- Facilitate events by leading preparations, set-up, and take-down of equipment and materials for each event
- Develop interactive and passive materials for use at tabling events to ensure quality materials are prepared and targeted for key events
- Support event photography needs and capture action photos

**Fundraising**
- Assist in planning annual donor campaigns
- Assist with donor focus group planning
- Develop communication campaigns to build relationships with donors and supporters
- Prepare fundraising materials, including brochures, presentations and thank you letters
- Support the creation and distribution of promotional content and materials
- Assist in the development of a donor survey to collect demographic information on current donors
- Work with Manager, Admin, Human Resources & Donor Stewardship to analyze donor segmentation
- In addition to these responsibilities, other tasks may be added as required by the organization

**Qualifications**
- Graduate of or currently enrolled in a degree or college diploma program in Marketing, Communications or a related field at a Canadian University or College
- 1 or more years of experience in a related field or similar role is preferred.
- Strong understanding media relations and digital media strategies
- Proficient in Microsoft Office and familiar with design tools (e.g., Canva, WordPress) and marketing platforms (e.g., Mailchimp, Eventbrite, and Sendible)
- Alignment with environmental organizations/sustainability knowledge & experience
- Detail oriented with solid editing and researching skills
- Community engagement and/or public education experience
- Ability to work independe