Creative Strategist

**Who are we?** We are a premium natural health company from British Columbia, Canada, obsessed with helping people live healthier for over 30 years now As trendsetters in the health industry, we strongly believe everyone should have accessibility to natural wellness solutions. We are award-winning innovators, whose collective commitment is to offer the highest-quality standards and put our customers first. **Why work for Organika?** Working with us means you will belong to a team of driven individuals who thrive in a versatile and ever-changing environment. We are on a journey to achieve our vision of being the _#1 guide for natural health in Canada_ and we are looking for individuals who are genuinely excited about this Certified as a _Great place to Work®_ and a _Diversity Equity Inclusion Workplace_ we are serious about providing an environment that supports happy, healthy, and hungry individuals achieve their personal and professional dreams. With over 70% of our team holding nationalities outside of Canada, and the ability to speak over 25 different languages, we are a team that welcomes everyone. Aside from being a part of a globally recognized brand, there are some great benefits as well Enjoy a bunch of OrganiPerks at your fingertips, including access to an on-site RHN, yoga, guided mediation, professional development allowance, fitness reimbursements, product discounts... just to name a few. **Want to know more about the role?** With the flexibility to work from home, a coffee shop, from the top of a mountain or at our Head Office based in Vancouver BC, the Creative Strategist & Social Media Specialist is responsible for driving content strategy, creation, and execution across all organic social media platforms, ensuring alignment with brand voice and marketing goals. This role also involves identifying trends, producing engaging content, and fostering community engagement, while analyzing performance data to optimize strategies and stay ahead of industry trends. Let’s get into the detail. This role will: Creative & Content Strategy - Lead creative brief development to ensure content aligns with brand voice, marketing goals, and campaign strategies. - Own the content calendar, planning and executing engaging, on-brand content across all organic social media platforms. - Identify and jump on trends in real-time, ensuring Organika stays culturally relevant and ahead of the competition. - Analyze competitors & industry trends to find content gaps and innovation opportunities. Social Media & Community Engagement - Film and edit content (in-house & with partners) for social media, ensuring high engagement and shareability. - Monitor and participate in cultural conversations, trends, and viral moments to strengthen brand relevance. - Engage with our community, ensuring responses feel authentic and on-brand. Reporting & Insights - Analyze content performance and provide actionable insights in monthly reports. - Test, learn, and optimize—constantly refining content strategy based on engagement, reach, and conversions. Perform other duties as assigned. **Who would thrive in this position?** You are an innovative and hungry individual who has the humility to learn and develop alongside your team. To be successful in this role, you will need: - 3+ years experience in digital marketing, social media strategy, content creation, or creative strategy. - Experience briefing creative teams and working on social-first campaigns. - Knowledge of platform algorithms, paid & organic social media best practices. - A strong passion for wellness, fitness, and an active lifestyle. - Be: - Social Media Obsessed - You don’t just scroll—you analyze, anticipate, and create. - Culturally In-Tune - You know what’s trending before it hits the mainstream. - Creative Strategist - You understand what makes content engaging and why. - Fast & Fearless - You act quickly and boldly—no waiting for "perfect." - Analytical & Data-Driven - You track performance and make decisions based on insights. - Strong Copywriting Skills - You know how to write snappy, engaging captions that convert. - Proactive & Ownership-Driven - You’re self-motivated and take initiative without being asked. - Expertise in managing social media scheduling and insights an asset. - Adobe Express: Strong skills in Express for editing and creating social-first content. - Asana: Proficient in project and task management to ensure campaigns are executed on time. - Basic video editing abilities (mobile or desktop). - Experience analyzing social media algorithms and best practices for organic and paid strategies. If this sounds like a journey you want to be a part of, reach out