Performance Marketing Creative Strategist

Location: Remote (US preferred) Company: Pearl West Group (Portfolio DTC Brands – Health, Wellness & Pets) About the Role Pearl West Group is a fast-scaling, data-driven DTC portfolio company operating across health, wellness, and pet brands. We’re looking for a Performance Marketing Creative Strategist to own the strategy, ideation, and iteration of paid media creatives across Meta, YouTube, TikTok, and emerging channels. This role sits at the intersection of creative, data, and growth . You’ll be responsible for developing high-performing creative concepts, guiding execution with editors and designers, and using performance data to continuously improve outcomes. This is not a brand-only role. This is for someone who understands direct response , knows how to read performance signals, and can turn insights into better ads. What You’ll Do Own the creative strategy for paid acquisition across Meta, YouTube, TikTok, and other channels   Develop creative concepts, hooks, angles, and messaging frameworks rooted in customer psychology and data   Translate performance insights (CPA, CTR, hook rate, thumb-stop, hold rate) into actionable creative direction   Build and maintain a creative testing roadmap (what to test, why, and how to scale winners)   Collaborate closely with:   Media buyers (to align creative with account strategy)   Video editors & designers (to guide execution, not just request assets)   Growth & analytics teams (to interpret results and inform next iterations)   Analyze creative performance at the hook, body, and close level and iterate accordingly   Audit competitors and winning ads across platforms to identify patterns and opportunities   Help evolve internal creative systems, naming conventions, briefs, and testing processes   Support scaling winning creatives across brands within the Pearl West portfolio   What We’re Looking For 3–7 years of experience in performance marketing creative for DTC brands   Deep understanding of direct response principles (hooks, offers, objections, urgency)   Proven experience creating or guiding ads that scale spend profitably   Strong creative instincts backed by data literacy   Comfortable analyzing ad performance and speaking in metrics, not just opinions   Experience working with:   Meta Ads (primary)   TikTok Ads   YouTube / long-form video ads (a big plus)   Ability to clearly communicate creative direction to editors and designers   Organized, proactive, and comfortable working in fast-moving environments   Bonus: experience in health, wellness, supplements, or pet brands   Tools & Stack (Experience Preferred) Meta Ads Manager, TikTok Ads Manager, YouTube/Google Ads   Creative analytics tools (e.g. Triple Whale, Northbeam, GA, platform reporting)   Notion, ClickUp, Slack   Figma, Google Slides (for briefs & concepts)   Familiarity with AI tools for ideation is a plus (but quality control is critical)   What Success Looks Like Consistent delivery of new creative tests that outperform controls   Clear creative insights that influence spend decisions   Faster iteration cycles and higher hit rates on new concepts   Improved CPA, scale, and creative longevity   Strong collaboration with media buyers and growth leadership   Why Pearl West Group Portfolio of brands = constant creative opportunity   Strong data culture (decisions backed by numbers, not ego)   High ownership, low bureaucracy   Real impact on growth, not just output   Opportunity to grow into a lead creative strategy role across multiple brands   Who This Role Is Not For Pure brand creatives with no performance experience   People who don’t like looking at data   “Set it and forget it” creatives   Anyone who needs heavy hand-holding or rigid processes   Powered by JazzHR