Marketing & Corporate Sales Lead

**About Black Bow Gift Co.**
Black Bow Gift Co. is a proudly Canadian, women-owned gifting studio known for thoughtful, premium gifts and polished presentation. We design and deliver meaningful gifting experiences for individuals, corporations, and brands across Canada — blending creativity, strategy, and care into every detail.

As we continue to grow, we’re looking for a motivated, hands-on professional to join our team as **Marketing & Corporate Sales Lead** — someone who can bridge creative marketing, sales strategy, and data-driven growth to help us reach the next level.

**The Opportunity**

Reporting directly to the Founder & CEO, you’ll play a key role in driving brand awareness and corporate sales. You’ll combine strategic marketing execution with sales enablement — managing campaigns, optimizing funnels, supporting proposals, and helping create marketing materials that turn opportunities into measurable results.

This role is ideal for a performance-driven professional who loves both the creative and analytical sides of marketing, is confident engaging with corporate clients, and thrives in an entrepreneurial, fast-moving environment.

**What You’ll Do**

**Marketing & Funnel Management (30%)**
- Manage and evaluate **ad campaigns** across Google and Meta to drive ROI.
- Use **SEMRush, GA4, and analytics tools** to monitor SEO, keyword rankings, and conversions.
- Maintain and execute the **marketing content calendar**, aligning initiatives with seasonal collections and launches.
- Support website updates and SEO optimization (Shopify experience an asset).
- Collaborate with the social media scheduling resource to ensure all campaigns align with brand tone and strategy.

**Corporate Sales & Client Strategy (50%)**
- Support **B2B sales initiatives** to attract, nurture, and convert new corporate clients.
- Develop and maintain **sales funnels** for inbound and outbound leads.
- Prepare **proposals, catalogues, and pitch decks** that align with client needs and brand standards.
- Participate in select client meetings, offering strategic and creative input.
- Track and report on sales performance, lead activity, and campaign success metrics.
- Ensure follow-up and CRM organization are timely and thorough.

**Creative & Collateral Development (20%)**
- Create branded marketing materials and presentations using **Canva**.
- Collaborate with the in-house photographer and staging team to ensure visual assets align with marketing goals.
- Contribute ideas for corporate gift concepts, promotions, and seasonal campaigns.

**You Are**
- A **self-starter** with strong initiative and the drive to grow a small business.
- Highly organized, professional, and detail-oriented.
- Skilled at balancing creativity with data-driven decision-making.
- Confident using marketing platforms and analytics tools to measure and optimize performance.
- A polished communicator who represents a **luxury brand** with confidence and care.
- Comfortable managing multiple priorities and meeting deadlines in a fast-paced environment.

**What You Bring**
- 3-5 years of experience in **marketing, sales, or business development**.
- Proficiency with **Klaviyo**, **Google Ads**, **Meta Ads**, **SEMRush**, **Canva**, and **Google Analytics (GA4)**.
- Experience managing campaigns, tracking performance, and improving ROI.
- Familiarity with SEO, e-commerce, and Shopify (asset).
- A collaborative, entrepreneurial mindset with a passion for brand growth.

**Growth Opportunity**

This is a hybrid role that blends **marketing strategy and corporate sales**. As Black Bow Gift Co. continues to expand, there’s an opportunity to **specialize and advance** into a senior position within either marketing or business development — depending on your strengths and career interests.

**Job Types**: Full-time, Permanent

Pay: $42,000.00-$70,000.00 per year

**Benefits**:

- Casual dress
- Company events
- On-site parking
- Store discount

Application question(s):

- What draws you to Black Bow Gift Co. and the gifting industry, and how do you think your skills could help grow our brand?
- Tell us about one marketing campaign or funnel you helped create. What tools did you use, and what results did it achieve?

Work Location: In person