Marketing Specialist, Corporate Initiatives

**We transform the way people use energy.**About EfficiencyOne**

Our core values are Integrity, Innovation, and Partnership.

EfficiencyOne is a leading efficiency enterprise. We work with outstanding partners to supply cost-effective energy efficiency and carbon mitigation services in Nova Scotia and beyond.

We transform the way people use energy. Together, we help people achieve their energy goals, save money, conserve resources, improve well-being, and combat climate change.

Investing in energy efficiency has many benefits: lower heating bills, more comfortable spaces, new jobs in your community, and a smaller overall carbon footprint.

**Why you’ll love working here**:

- A culture that recognizes the importance of a work-life balance and genuinely cares about its employees.
- An engaging, fun, and inclusive work environment
- An awesome benefits package that starts on day one and a competitive salary
- Wellness initiatives and fitness challenges hosted throughout the year.
- Corporate gym memberships
- Career growth and professional development opportunities
- Being part of a team and contributing to Nova Scotia’s goal of 2050 net-zero carbon

**The Opportunity**:
The **Marketing Specialist, Corporate Initiatives**, is responsible for showcasing EfficiencyOne’s impact on energy efficiency and greenhouse gas reduction in Nova Scotia, while highlighting economic and community benefits. They drive energy savings by developing and executing strategic marketing plans for service delivery programs and collaborating with internal and external experts to ensure a customer-first approach across all touchpoints.

This role requires a strategic, self-motivated marketing leader with strong project management skills and attention to detail. A customer-centric, data-driven mindset and the ability to develop innovative marketing strategies are essential. The incumbent must use insights to support or influence others and clearly communicate expected outcomes.

**Responsibilities**:

- Develop and execute strategic marketing plans to meet targets, including budgets and actions.
- Serve as marketing strategist and lead for key community-based programs and marketing-led events, such as home shows, ensuring alignment with brand and organizational goals.
- Report on campaign performance, focusing on conversion rates, audience engagement, and program participation.
- Leverage customer insights and market analytics to inform and refine marketing strategies and customer experience initiatives.
- Create and coordinate impactful content that tells the EfficiencyOne story across multiple platforms (e.g., social media, newsletters, blogs, presentations, videos).
- Collaborate with staff to vet content and align messaging with program objectives to ensure brand accuracy and consistency across all customer touchpoints.
- Manage end-to-end marketing projects, including cross-functional collaboration and stakeholder engagement.
- Build and maintain strong relationships with internal and external partners, including Program Managers, Outreach Agents, and delivery partners.
- Uphold a safe, professional work environment and act as a positive ambassador of EfficiencyOne.
- Perform additional duties as required.

**What Will Help You Succeed?**
- University degree or Community College diploma in marketing, communications, or public relations, or equivalent combination of education and work experience.
- Minimum 7-10 years of strategic marketing experience, including planning, execution, and project management of concurrent initiatives.
- Proven leadership in guiding cross-functional teams (internal and external) to develop and implement marketing strategies.
- Skilled in strategy development, KPI setting, and content creation for platforms like Facebook, Instagram, and LinkedIn.
- Strong written and verbal communication skills (portfolio required), with proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, Teams).
- Self-motivated, detail-oriented, and able to manage multiple priorities under tight deadlines.
- Excellent client service skills, with the ability to work both independently and collaboratively with internal and external stakeholders.

**What to expect in your first several weeks on the job**:
**In the first week, expect to**:

- **Understand the Organization**: Get oriented with EfficiencyOne’s mission, values, and impact on energy efficiency and greenhouse gas reduction in Nova Scotia.
- **Meet the Team**: Engage in meet-and-greets with key internal stakeholders—especially Program Managers, Outreach Agents, and delivery partners.
- **Review Existing Materials**: Familiarize yourself with current marketing strategies, recent campaigns, brand guidelines, and key performance reports.
- **Begin Observing Processes**: Sit in on meetings related to ongoing programs, campaign planning, and customer engagement strategies.
- **Set Up Tools & Access**: Gain access to relevant platforms (project management, CRM, analyt