Social Media Specialist

**Job Title**

Social Media Specialist

**Reporting to**

Senior Marketing Manager

**Company Philosophy + Values**

KINKA FAMILY was built on the belief that happiness is everyone’s ultimate goal in life. As a company, we are entirely dedicated to providing happiness not only to our guests but also to our staff, our friends, our family, and most importantly, to ourselves as individuals. “Serving People Happiness” is a fundamental component of our company; it is the foundation of what makes KINKA FAMILY a leader in providing genuine and inspired dining experiences.

**Serving People Happiness**

**You can serve happiness when you are internally positive and have an optimistic frame of mind. Only happy people make other people happy; as an individual and as a professional**
- Positive + Optimistic Attitude
- Respectful Communicator
- Customer Focused

**Your Success is Our Success**

**You are a natural collaborator and love working as a team. You thrive when you have many opportunities to be your best self and can develop and grow**
- Team-Oriented Collaborator
- Self-Disciplined + Organized
- Adaptable + Flexible

**Better Than Yesterday**

**You are not afraid to take risks and make mistakes that you can learn from. You always have a growth mindset and look to the future**
- Results-Driven
- Problem Solver
- Innovative + Creative

**Job Overview**

The Social Media Specialist is responsible for the day-to-day execution of all social media campaigns and platforms, and for creating social media and e-newsletter content that will increase brand awareness and engagement. The role requires creating content and scheduling to sustain Kinka brands on social media platforms. Must maintain a consistent communication style and have a keen eye for noticing what is or is not consistent branding.

**Responsibilities**:

- Create engaging text, image and video content that aligns with Kinka Family brands
- Help grow and manage social media presence on all platforms, including but not limited to Instagram, Facebook, TikTok, etc.
- Management of Facebook and TikTok Ads Manager and ensuring delivery of ads for each restaurant concept.
- Track monthly metrics and performance against KPIs of each social media platform. Prepare reports to provide insights.
- Assisting with review and links functionality across social media platforms for paid ads.
- Plan and develop social media and e-blast calendar to ensure relevancy and timeliness
- Ensure seamless brand messaging across all partners and efforts
- Stay updated with changes in all social media platforms ensuring maximum effectiveness
- Stay updated with the latest marketing trends, audience preferences and competitor activities
- Liaise with PR on the management of influencer visits.
- Respond and engage with customers via direct messages received on social channels
- Creates and assists in copywriting related to marketing activities within each of the restaurant’s concepts including menu changes, marketing campaigns and promotions.
- Other tasks/projects as assigned from time to time
- Attendance on weekends for social coverage on select restaurant grand openings may be required

**Qualifications**
- Minimum 3 years of experience in a direct social media role
- Skilled and passionate copywriter / content creator
- Independent worker that is self-motivated
- Experience with social media channels, social management platforms, social advertising and analytics with a keen understanding of today’s consumer
- Genuine interest in food and the restaurant industry
- Experience with Microsoft Office required
- Excellent communication skills

**Work Environment**

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

**Physical Demands**

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. This position requires standing, walking, and any other physical activities necessary to perform daily duties. Specific vision abilities required by this job include close vision, distance vision, colour vision, peripheral vision, depth perception and the ability to adjust focus.

**Health & Safety**

Must work in compliance with the Occupational Health and Safety Act Regulation and follow in accordance with the Company’s Health and Safety policies and procedures.

**Diversity & Inclusion**

**Accommodation**

**Employee Declaration**

I acknowledge receipt of this Job Description and Demands Analysis. I understand, agree, and accept responsibility of my duties and agree that I am in good physical condition to accept the job demands as outlined above.

**Benefits**:

- Dental care
- Paid time off
- Vision care

Schedule:

- Monday to Friday

Application question(s):