Director of Marketing

Make your mark in the B2B SaaS Logistics industry
- Team leadership and ownership of our global marketing function
- Permanent, remote working position in Vancouver. Expected salary range is $150-$170k plus bonus

CartonCloud is a SaaS company based in the Gold Coast, Australia. Our market leading warehouse and transport management software genuinely delight our customers, improving their daily operations in the supply chain and logistics industry throughout ANZ and North America. As we continue to build our market share globally, we are committed to ensuring our people, our product and our business are set up to thrive in the future.

**Why this Role Matters**:
**Our Role**

The Director of Marketing will lead our global marketing team located in both Australia and Canada to help scale our go-to-market and unlock the next phase of growth for CartonCloud. This role will have an emphasis on cultivating an effective B2B inbound marketing funnel. You will impact our bottom line directly through owning our top of funnel, and focusing on key metrics like bringing in quality MQLs and SQLs.

Whilst creative idea generation is valued, we are looking for a strong product marketing lens, analysing lead and customer data and feeding this into the broader growth team, working closely with our Operations and Sales teams.

**Our industry opportunity**

The logistics industry is the backbone of the global supply chain industry - and the businesses that comprise it deserve fantastic technology solutions from exciting and engaging brands. The opportunity for you, as a marketer, is to capitalise on the absence of prominent or established modern brands in a fragmented industry to have broad scope in defining the future of this niche industry. We understand if the logistics industry wasn’t the first thing you thought about when you got out of bed this morning, but we promise it is full of fantastic people and is rich and interesting once you get stuck in

**Some of the things you will be responsible for**:

- Developing, setting and executing the marketing strategy and supporting budget to help achieve our growth objectives.
- Deep dive on the market, competitors and our customers to ensure we are nailing product positioning, messaging and value proposition.
- Collaborate with Sales, Operations, and Product to improve sales win rates, upselling opportunities and influence product roadmap.
- Being the voice of marketing leadership, understanding how to hit targets, owning outcomes, and staying close to our customers.
- Develop and nurture a small but mighty high-performing marketing team, providing mentorship and guidance.

**To be successful in this role we are looking for**:

- Proven experience in B2B SaaS marketing is essential. Experience in a vertical SaaS marketing role will be ideal.
- Demonstrated ability to take full ownership of inbound funnel, with a strong focus on driving leads for our primarily SMB target market.
- Ability to organise and mentor a small and creative team to deliver a clear and coordinated marketing plan.
- Proactive and hands-on approach, ready to step in when needed, supporting the team in meeting deadlines, quarterly goals, and annual objectives.
- Whilst this role is considered to be remote, we are specifically looking for you to be located in Vancouver, to enable in-person collaboration with our team from time to time.
- Previous exposure to Webflow and Hubspot would be beneficial.

**Benefits**:
We offer a suite of additional benefits to support your working experience, including:

- A Parental Leave policy,
- Support for home office setup,
- Wellness allowance,
- Work from anywhere options
- and more

We encourage and promote a positive and inclusive workplace, one in which the talent and strengths of our increasingly diverse workforce are welcomed, further developed and manifested in our work.

**About CartonCloud**:
CartonCloud is an easy-to-use 3PL (TMS) transport management system and (WMS) warehouse management system that enables logistics companies to Do More With Less.

Our mission is to transform the logistics industry through end-to-end simplicity, and to provide our clients with a better quality of life by identifying and solving pain points within their organisational processes.

We’ve helped over 400 logistics companies grow and prosper without the headaches. As we expand into the global market, there has never been a better time to join