Digital Media Specialist

6 days ago

Toronto, Canada DAC Canada Full time

**Leading digital performance marketing agency seeks a **Digital Media Specialist - Programmatic**:
Do you have the **enthusiasm **to rise to each challenge, the **execution **to drive outrageous performance, the **curiosity **to continually expand your knowledge, and the **courage **to propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance marketing agency like no other.

Sound like your kind of thing? Let's get to the details

**What you get**
- The opportunity to shape the future—yours and ours—at one of the world's most significant performance marketing agencies with offices across the US, Canada, and Europe.
- A growth role where you will be learning digital paid media management from people who live it, breathe it, love it.
- Fast-paced days learning from your colleagues, preparing reports, building and launching campaigns, collaborating with the team to troubleshoot issues & tackle business problems, meeting and exceeding client business goals, analyzing data and interpreting online consumer behavior.
- A diverse, equitable, and inclusive (DEI) environment where you can bring your whole self to work.
- A host of perks and benefits, including flexible hours, hybrid working models, employee assistance, and days off to recharge.

What we get:

- You have 2-3 years' experience in the digital and programmatic industry
- Collaboration mindset/team player
- Detail-oriented with attention to project management
- Solutions orientated with strong critical thinking abilities and problem-solving skills
- You have experience across programmatic technology platforms and omnichannel DSPs such as DV360, TTD, Amazon, Xandr, and Verizon

**Responsibilities**:

- Manage and optimize programmatic advertising campaigns to meet and exceed performance goals.
- Analyze campaign data to identify trends, insights, and opportunities for optimization.
- Collaborate with cross-functional teams to develop and execute effective programmatic strategies.
- Implement and oversee bid management platforms to maximize campaign efficiency.
- Conduct A/B testing and provide recommendations for ad creative and targeting improvements.
- Generate regular reports on campaign performance and provide actionable insights for continuous improvement.
- Stay updated on industry trends and best practices in programmatic advertising to drive innovation and success.

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