Social Media and Digital Marketing Specialist

2 weeks ago

Toronto, Canada S.O. Asher Consultants Ltd. Full time

**About the Company**:
S.O. Asher Consultants is a professional services firm that focuses on the strategy, development, and management of charitable lotteries for established and impactful charities. With over 43 years of experience as an industry leader, we have delivered over 450 successful lotteries to markets throughout Canada, United States and Australia that have generated over $1.5 Billion in net revenue for our clients.

We succeed when our clients succeed, and our primary mission is to deliver our clients exceptional financial results and proceeds towards their community causes in hospitals and healthcare. Every lottery ticket purchased makes a difference for our clients and the net revenue generated has historically supported in the advancement of medical research, technology, equipment, and overall care and services in our communities.

**About the role**:
The Social Media and Digital Marketing Specialist will help plan and implement digital marketing and social media initiatives for multiple lottery programs. The Social Media and Digital Marketing Specialist will work closely with the marketing team, Project Managers, and vendors.

We are looking to fill this position in our Toronto, Ontario location and will be a hybrid of remote and in the office work.

**Primary Responsibilities**:

- Work with the creative team to develop creative used in social and digital marketing efforts.
- Follow and monitor the lottery identity, brand, and style guidelines.
- Participate in the planning, scheduling and execution of all digital and social media campaigns, ensuring that campaigns are completed on time and to budget.
- Coordinate the creation, approval and execution of a social media content calendar for each lottery campaign.
- Coordinate approvals, execution and monitoring of all digital ads while in market.
- Monitor and identify brand and community conversations and enquiries.
- Generate effective Social Media Influencer marketing campaigns.
- Improve ongoing campaigns based on performance data and insights.
- Monitor analytics and adjust digital and social plans while in campaign to maximize results andROI.
- Coordinate all briefing packages and reporting.
- Keep up with the latest Social Media and Digital Marketing best practices and marketing trends.

**Qualifications**:

- Post-secondary degree/diploma in marketing or related discipline
- Intermediate level skills with MS Office
- Strong verbal and written communication skills
- Strong proof-reading skills and a keen eye for detail
- The ability to develop effective relationships with internal and external stakeholders
- Highly organized
- Demonstrated ability to work with data and draw relevant insights
- Strong understanding of consumer behaviour and the role of digital marketing and social media in the consumer journey
- 3+ years of work experience related to digital marketing and social media management

**Compensation and Benefits**:
S.O. Asher Consultants offer a competitive salary and benefits package commensurate with experience including comprehensive health and dental coverage, access to wellbeing services, RRSP contribution matching, paid volunteer days and generous paid time off policies. As an expanding business, we offer opportunities for advancement and future growth opportunity.

**How to apply**:
S.O. Asher Consultants is an equal opportunity employer and values diversity. All employment is decided on the basis of qualifications, merit and business need.

**Salary**: From $70,000.00 per year

Work Location: Hybrid remote in Toronto, ON

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