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Demand Generation Specialist
2 weeks ago
We care about growing strong and capable teams with creative, collaborative people. Your peers at Merchant Growth have diverse backgrounds, skill sets, and experiences while sharing an established track record of driving significant business growth.
The company is seeking a high-performing and motivated full-time **Demand Generation Manager** to support the continuing growth of the Marketing team. If you’re looking to join a company poised for continued significant growth over the next few years, where you’ll have an immediate impact on the business and team, this may be the perfect role for you. You will also get the opportunity to work with, and learn from, one of the strongest leadership teams in the industry, with a track record of successfully scaling teams and impacting rapid organizational growth.
**The Role**
The role of the Demand Generation Manager will be to fuel our funnel, accelerate awareness, ideate and test new growth strategies, and optimize performance. Reporting directly to the VP of Marketing & Revenue Operations, you'll be a critical component to our growing team, in the driver’s seat to orchestrate multi-channel campaigns, and positioned to strategize on how to grow and optimize our lead funnel to drive revenue growth. You will have the opportunity to work cross-functionally with various departments and functions across the business, and to lead complex projects to fruition.
**You**:
- Are a naturally creative person who has the willingness to experiment.
- Are yearning to build great relationships with everyone you interact with.
- Have a great attitude, energy, and love enabling those around you.
- See a challenge as an opportunity, not an obstacle.
- Proactively work beyond your job description to go above and beyond.
- Are mature and pride yourself on your emotional intelligence, are coachable and have a desire for feedback to improve.
- Are skilled at juggling multiple priorities and know the importance of keeping everything well documented and organized. Your team looks to you to keep the train on the tracks.
- Are solution-oriented: You have an innate ability to see the big picture and an ability to help solve complex business problems.
- Have a strong analytical skillset.
- Are an overall - be a “do’er” on marketing initiatives
**What you will do**:
- Work with our paid ads consultant owning the day-to-day management of digital advertising-focused campaigns, optimizing each program towards profitability goals via campaign development, testing, learning, strategies, targeting, and measurement for all campaigns.
- Develop hypotheses and experiments to increase inbound generated leads.
- Plan and execute prospecting campaigns, nurture campaigns and re-engagement campaigns, regularly testing, evaluating, reporting, and measuring the results of ongoing campaigns with an eye toward continuously improving conversion rates, and making necessary adjustments until desired results are achieved.
- Ensure that campaigns span buyer journey stages, from initial awareness, through consideration, evaluation, and purchase.
- Marketing Ops: Own the marketing tech stack, add tools and make improvements as needed.
- Forecast, track, and report program outcomes and ROI, while continually analyzing campaigns to improve conversion by setting up proper tracking and creating full-funnel dashboards to help us measure, optimize, and scale each channel. Report on performance to the executive team.
- Assist in managing budgets and meeting CPA targets on paid acquisition channels.
- Contribute to a growth strategy for new and existing marketing channels.
**What you will already have**:
- 3-5 years of experience managing marketing campaigns
- Proven track record of successful management of multi-channel campaigns that contribute to the sales pipeline
- Prior experience identifying and building out new channels to drive lead generation
- Prior experience working in alternative lending is a plus
- Ability to meet deadlines and self-manage workload
- Tech savvy and have a firm grasp of HTML, CSS, marketing automation, CRM and prospect databases
- Exposure and working knowledge of Salesforce and marketing automation tools such as HubSpot or Marketo is an asset
**What we offer**:
- An exciting position with Canada’s leading fintech company
- An environment that focuses on developing your skills and career, with lots of room for career growth in a fast-growing company
- A remote workplace with an option to work in the office (we are in Gastown)
- Competitive salary
- Comprehensive Group Health Benefits (Life, AD&D, Extended Health & Dental and Travel Insurance)
- Company-wide Lunch and Learns & monthly events
- Education and learning benefits
- A team that makes things happen
