Media Planner

Company Description

We are the Human Experience Company

We know brands will only thrive if they anticipate people’s desires. We create experiences people love and actions brands need. We are stronger because our commitment to human outcomes is proven to drive better business outcomes. When others dehumanize people as mere data points, we will win by knowing and treating them as human beings.

Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture. As the Human Experience company we are pleased to offer the opportunity to work from anywhere in Canada.

Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

**Job Description**:

- Responsible for the day to day running/implementation of campaigns, with a focus on reporting insights and optimization
- Analyzing campaign performance and gauging the strength of new opportunities
- A firm understanding of marketing objectives and strategies, the human -product relationship, and human-media relationship
- Mastering various media and research related tools to turn data into actionable insights -(such as DOMO, Vivadata, Comscore, Numerator, COMB Navigator, and MMM’s).
- Own the overall billing process - responsible for verifying all data inputs and ensuring billing is accurate
- Build and maintain Blocking charts, media plan authorizations, and trafficking sheets
- Present plans to the client brand group, with assistance of Supervisor/Manager
- Understand the client’s and product’s business and competitive landscape
- Mentoring performance media coordinators
- Active participation in account status meetings, both internal and external
- Develop/ assist with development of POVs

**Qualifications**:

- Bachelor’s degree or college diploma with a concentration in advertising, marketing, business administration, communications or related area
- 1-3 years experience planning online and offline media channels with emphasis on digital and performance media
- Foundational understanding of online video, programmatic, social media
- Understanding of acquisition strategic planning and execution
- Excellent communication skills - written, verbal and presentation
- Ability to manage multiple projects simultaneously with competing deadlines
- Strong organizational and problem-solving skills and attention to detail
- Demonstrated experience in negotiating
- Demonstrated proficiency in project management skills
- Demonstrated quantitative and analytical skills with the ability to embrace a role that requires a mix of art and science
- Proficiency in Microsoft Office and working knowledge other campaign management processes and tools - Prisma, DDS, Mediatools, Ad Ops, etc.
- Able to work well alongside a team, handling high volume workload, and meeting tight deadlines under pressure
- Experience working in the Financial category

Additional Information