Media Insights Analyst

1 week ago

Montréal, Canada Merkle Full time

Company Description

Merkle Canada is the integrated data unit for Dentsu. We are the first and only, truly integrated data agency in the market.

Our team has backgrounds ranging from market researchers to data scientists and analytics consultants. We manage all things “data” for our clients and deliver building blocks for smarter campaigns and drive the evolution towards data-driven marketing. We aim to bridge the divide between online and offline data. Oh and being a “nerd” is not an insult, it’s a compliment

Job Description
- Develop presentations, overviews, and tactical POVs that explain in detail media performance results to internal stakeholders and clients.
- Have the ability to set up appropriate testing scenarios to determine key insights and answers to key business questions
- Observe, analyze and report on digital media campaigns and provide recommendations for optimization by acting as the connective tissue between media planning, media buying, Carat and other DAN agencies for data, analytics and insights including:

- Campaign analysis
- Market Mix Models
- Provide detailed media delivery information for review by MMM partner to be used for Client’s Media Mix Modeling.
- Leverage Media Mix Optimization recommendations coming from Client and MMM partner
- Social Analytics
- Media Optimization
- Linkage to proprietary research and tools including:

- Creative testing
- Innovation testing
- Data driven decision making for media allocation
- Leverage the data and insights that client provides to bring strong data-driven thinking to media and creative touch-points. It will be important to integrate and work with any martech stack that the client has in place and help bring the customer journeys that have already been created to life.
- Build consumer and audience profiles using CCS, CCS Planner and other behavioral data
- Work with Client to develop 1st, 2nd and 3rd party data segments to deliver against or exceed benchmarks during planning, optimizations and maintenance. Generation of insights informing optimal audience
- Generate insights for campaign and organic site traffic

Qualifications
- At least 4 years of experience working in a relevant role and willingness to manage others
- Bilingualism French and English
- Strong knowledge of Microsoft Suite (MS Access, Word, Excel, PowerPoint).
- Experience working with SQL, Python, and/or Statistical programs such as R is a plus
- Strong knowledge of Tableau appreciated
- Strong knowledge of the media planning and buying processes from pre planning to post-analysis.
- Hands on experience with third party buying, tracking and reporting tools including a strong knowledge of advanced reports such as reach vs. frequency and cross-site duplication is an asset

Additional Information

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.

LI-AF2

  • Social Media Analyst

    2 weeks ago

    Montréal, Canada Cirque du Soleil Full time

    **Social Media Analyst** - Permanent position_ We have a place for individuals with a distinct penchant for ensuring the smooth operation of our shows and events, for conceiving remarkable products, for putting their ingenuity at the service of their team, and for contributing to the enhancement of their expertise and the development of exceptional...

  • Bilingual Media Insights Analyst

    1 week ago

    Montréal, Canada Merkle Full time

    Company Description: Merkle Canada is the integrated data unit for Dentsu. We are the first and only, truly integrated data agency in the market. Our team has backgrounds ranging from market researchers to data scientists and analytics consultants. We manage all things “data” for our clients and deliver building blocks for smarter campaigns and drive...

  • Media Analyst

    2 weeks ago

    Montréal, Canada Wavo.me Full time

    **_** French to Follow / Francais à suivre **_** Wavo is a rapidly-expanding global consulting and media planning agency with a modern approach to digital marketing. With roots in the music industry, Wavo navigates the continually evolving digital landscape to help artists, entertainers, and brands manage their digital presence, reach new audiences, and...

  • Media Research Analyst

    1 week ago

    Montréal, Canada Cision Full time

    Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join our growing team! We invest in our people through training and professional development while supporting you along the way—all so you can meet your career goals. To us, the most important measure of our success is yours. We're currently looking for a ...

  • Manager, Audience Growth

    2 weeks ago

    Montréal, Canada Cirque du Soleil Full time

    **Manager, Audience Growth & Insights Strategy** - Permanent position_ We have a place for individuals with a distinct penchant for ensuring the smooth operation of our shows and events, for conceiving remarkable products, for putting their ingenuity at the service of their team, and for contributing to the enhancement of their expertise and the development...

  • Media Research Analyst

    2 days ago

    Montréal, Canada Cision Full time

    We’re currently looking for a **Media Research Analyst** to join the team. The ideal person for this role has an appreciation for leveraging data to achieve strategic goals and knows how to break down complex data into intelligible, actionable information. Cision provides a variety of services to clients, including daily news briefings, recurring...

  • Data and Insights Analyst

    3 days ago

    Montréal, Canada First Nations Financial Management Board Full time

    **Why Apply** Work with a growing national team dedicated to reconciliation at the First Nations Financial Management Board (FMB). We support First Nations in developing and implementing sound administrative governance and finance practices, that are fully optional and provided free to First Nations. The FMB was created under the First Nations Fiscal...

  • Audience Growth

    2 weeks ago

    Montréal, Canada Cirque du Soleil Full time

    **Audience Growth & Insights Specialist** - Full-Time Position_ We have a place for individuals with a distinct penchant for ensuring the smooth operation of our shows and events, for conceiving remarkable products, for putting their ingenuity at the service of their team, and for contributing to the enhancement of their expertise and the development of...

  • Media Applications Analyst

    2 weeks ago

    Montréal, Canada Aylo Careers Full time

    **Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet's safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and...

  • Customer Insights Analyst

    5 days ago

    Montréal, Canada Nestle Operational Services Worldwide SA Full time

    **À propos de nous** Nestlé Nespresso SA est le pionnier et la référence en matière de café portionné de haute qualité. L’entreprise collabore avec plus de 120 000 fermiers répartis dans 15 pays grâce au Programme AAA pour une qualité durable afin d’intégrer des pratiques durables dans les fermes et leurs environs. Lancé en 2003 en...