Director, Demand Generation

JOB TITLE: Director, Demand Generation
DEPARTMENT: Marketing
REPORTS TO: CMO
JOB STATUS: Full Time (Salary)
LOCATION: Remote USA or Canada

About Kindsight:
Kindsight delivers what has never been possible in the nonprofit world: A Fundraising Intelligence platform that incorporates big data, AI, and automation to power modern fundraising.

Kindsight is the combination of three companies: iWave, UC Innovation (maker of ascend CRM), and NonprofitOS. Kindsight offers the most comprehensive and innovative advancement and fundraising CRM through ascend, which is enhanced with rich data and insights
offered by iWave and the revolutionary AI content creation functionality of NonprofitOS. Kindsight drives efficiency, productivity, and impact for nonprofit, education, and healthcare organizations, and empowers them to have the right conversation, with the right donor, at the right time—every time.

Position Summary:
As a Director, Demand Generation, you are a strategic thinker and analytical tactician, with proven experience in driving successful customer acquisition programs and achieving pipeline targets. You are primarily responsible for creating and executing strategies that meet and exceed Kindsight’s pipeline targets for new and expansion business.
This role will report to the Chief Marketing Officer and focuses on a holistic GTM strategy, team leadership and development, cross-departmental communication and collaboration, channel strategy and spend management, longterm visioning and innovation, and operational efficiency that delivers strong ROI.
Your success is ensured by a deep understanding of the customer, competitive landscape, and consistent innovation to help establish leadership in a new category. You have experience building and scaling inbound and outbound demand generation strategies, and are comfortable leading both.

What You'll Do:

- Create and implement a comprehensive ABM strategy aligned with overall business objectives. Identify target accounts, develop personalized engagement plans, and measure the impact of ABM programs.
- Identify, prioritize, and engage target accounts through personalized and multi-touch campaigns.
- Partner with a digital agency to optimize ad spend across Google, LinkedIn, and other platforms.
- Develop and execute a comprehensive field marketing strategy spanning conferences, trade shows, and regional events.
- Collaborate closely with the sales team to align pipeline generation efforts with sales goals. Optimize the marketing funnel to improve lead quality and conversion rates.
- Partner with Revenue Operations to optimize lead scoring, channel attribution, and performance reporting.
- Identify trends, optimize campaigns and programs, and provide insights to improve ROI.
- Lead and mentor a high-performing team. Foster a culture of innovation and continuous improvement.

What We’re Looking For
- 10+ years of marketing experience, 3+ years developing and managing teams

Docusign Envelope ID: 4D2B4EDE-EE20-4859-A9AA-E07767EE0C56
- Expertise in strategy creation (big picture thinking with strong attention to detail and execution)
- Experience in demand gen planning and reporting with a strong understanding of SaaS funnel metrics and attribution models
- Strong analytical skills with a proven track record in making data-driven decisions to continually optimize performance and determine future investments
- Strong attention to detail and commitment to operational excellence in execution of programs
- Continuous growth mindset. Agile and adaptable with a bias towards rapid experimentation to fail toward success, measuring the effectiveness of programs, and a willingness to change course.
- Inspirational and forward-thinking. The ability to help the team connect the dots between marketing campaigns and corporate objectives/strategy.
- Hands-on experience with SFDC, Hubspot, 6Sense, Gong, Salesloft, and Google Analytics