Social Media Facilitator

Title: Social Media Facilitator

Responsible to: Communications Lead

Status: Part-time. 20 hours a week. Permanent

Location: Winnipeg-based, Hybrid

Application Deadline: 12:00pm CDT on Tuesday, August 5, 2025

Applicants are encouraged to self-identify.

About Us:
Food Matters Manitoba (FMM) is an Indigenous community-led organization that is addressing the multiple root causes of food insecurity in Manitoba through collaboration to co-create systemic change. FMM is guided by the imperative to reclaim, revive, and rebuild Indigenous food sovereignty through re-igniting the inherent Indigenous spiritual, physical, social, ecological, and economic connections to the land. FMM works through building relationships based on mutual respect and trust through such ways as face-to-face conversation, sharing experiences on the land, sharing meals, and connecting through ceremony. FMM focuses on long-term strategies that support and prioritize Indigenous self-determination and control over household and community food systems.

The vision and ideas for action come from Indigenous Harvesters and Indigenous Youth Harvesters, and other community partners. The FMM staff team walk alongside these partners to support the successful realization of their food system initiatives. We work to enhance food security through education, training, mentorship, and positive relationships. We prioritize people over projects, mentorship over workshops, and employment over volunteerism - offering both immediate and long-term support to 13 partner communities in Northern Manitoba.

Role Summary:
The Social Media Facilitator role involves creating engaging and informative content for various platforms, under the guidance of the Communication Lead. This role will include creating various social media content (photos, videos, graphics) for social media platforms, analyzing, and monitoring social media metrics, interacting with users, and collaborating with Northern partners, FMM, and various stakeholders, all while adhering to FMM’s brand guidelines and optimizing for SEO.

The role includes developing and maintaining respectful and collaborative relationships with Indigenous and non-Indigenous partners working towards the realization of Indigenous food sovereignty, and the advancement of reconciliation based on the fundamentals of the Truth and Reconciliation Commission recommendations and the principles of the United Nations Declaration on the Rights of Indigenous Peoples.

Main Responsibilities:
Content Creation and Management:

- Writing articles, blog posts, social media updates, and other content types.
- Scheduling and generating social media updates across various channels (Instagram, Facebook, LinkedIn, X, YouTube TikTok).
- Developing engaging and informative photo, video, and infographic content that aligns with brand messaging through storytelling.
- Monitoring content and tracking with analytic tools (Meta/Instagram Insights, TikTok Analytics, etc.) to measure performance across various channels.

Research and Planning:

- Identifying and researching industry trends and topics to inform content creation.
- Contributing to the development of content calendars and strategies.
- Opportunity to generate social media campaigns based on FMM’s work and needs.
- Gathering information for content (social media, articles, The Northern Sun magazine, and website).

SEO Optimization:

- Incorporating relevant keywords and best practices to improve search engine rankings.
- Optimizing content for SEO to increase visibility and reach.

Collaboration and Communication:

- Working with FMM team, Northern partners, marketing teams, designers, and other stakeholders to create and distribute content.
- Participating in brainstorming sessions and meetings to develop new content ideas.

Editing and Proofreading:

- Proofreading and editing content for clarity, grammar, and style.
- Ensuring that all content is accurate and consistent.

Additional Responsibilities:

- Maintain files and records in accordance with Food Matters Manitoba’s policies.
- Assist with other projects and tasks, as requested.
- Participate in Food Matters Manitoba staff working groups.
- Participate in Food Matters Manitoba staff meetings.

Core Knowledge, Skills, and Abilities:

- Lived experience with and in Indigenous communities strongly preferred.
- A fundamental understanding of current issues and challenges facing northern Manitoba Indigenous communities.
- Demonstrated ability to build strong interpersonal relationships at all levels of an organization.
- Strong knowledge and a demonstrated commitment to Indigenous rights and food sovereignty.
- Knowledge of Indigenous life ways and worldviews, language, and culture, and history within Canada.
- Strong ability to work collaboratively and respectfully with Indigenous peoples and build relationships with Indigenous communities and organizations
- Committed to Decolonization and Anti-Racism, Diversity, Equity, and Inclus