Social Media Specialist

**SOCIAL MEDIA SPECIALIST**

**WHO WE ARE**
As one of Manitoba’s fastest growing companies, Smartrend Manufacturing Group (SMG), Inc. through our various divisions, is increasing safety in the school bus industry and reducing emissions in the electric vehicle charge systems arena. We work on exciting, patented, innovative technology that impacts our environment. What has remained constant throughout this compelling history of growth is our dedication to our customers, our team members, and to the values on which we built SMG:

- **People** - our team is what makes us special
- **Passion** - from our hearts and minds, demonstrated through our actions
- **Priority** - we put the customer first, everyday, in everything we do
- **Partnership** - with each other, our customers, and our suppliers

We offer a competitive benefits package in an environment that is supportive, respectful, and fun Join an innovative, growing, and diverse organization where your voice matters.

**THE POSITION**

**HOW YOU WILL BE MAKING AN IMPACT**
- Monitor and manage our organization's social media accounts, with a focus on LinkedIn, Facebook, Instagram as primary channels and Twitter and Tik Tok as supporting.
- Develop and execute engaging social media campaigns in collaboration with designers, creating content in alignment with organizational goals.
- Track and analyze campaign performance and engagement metrics using relevant tools and platforms, and utilize data-driven insights for continuous improvement.
- Build and nurture relationships with influencers and establish an influencer network to expand our reach and promote our brand.
- Manage the content calendar, ensuring consistent posting schedules and maintaining alignment with our brand image and messaging.
- Respond to social media inquiries, comments, and direct messages promptly and professionally, fostering positive engagement with our audience.
- Stay up to date with social media trends, best practices, and emerging platforms to suggest innovative ideas and strategies.
- Maintain strong knowledge of relevant regulations, laws, and policies concerning social media activity, ensuring compliance at all times.

**WHAT SKILLS AND EXPERIENCE YOU REQUIRE**
- Proven experience as a Social Media Specialist or similar role.
- Proficiency in managing various social media platforms, such as Instagram, TikTok, LinkedIn and Facebook, including expertise in content planning and analytics tools.
- Strong understanding of social media algorithms, trends, and best practices.
- Excellent written and verbal communication skills, with the ability to craft compelling and brand-aligned content and engage with the audience.
- Creative mindset with a keen eye for detail and aesthetics.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Proactive and self-motivated, with the ability to manage multiple tasks simultaneously and meet deadlines.
- Strong teamwork and collaboration skills, with the ability to work effectively in cross-functional environments.

**THE BENEFITS OF BEING PART OF OUR TEAM**
Share with us your passion and drive towards your career objectives, and we will provide an environment where your valuable contributions are rewarded and celebrated with professional growth and job satisfaction. We offer an attractive benefits package for our team members including:

- Permanent full-time
- Base salary
- Group Insurance Plan or wellness allowance
- Paid Vacation, which includes company paid shutdown from Christmas to New Year
- We would like to thank all applicants who apply, however, only those selected for an interview will be contacted._

**Salary**: $50,000.00-$65,000.00 per year

**Benefits**:

- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Vision care

Schedule:

- Day shift
- Monday to Friday

**Experience**:

- Marketing: 1 year (preferred)

Ability to Commute:

- Winnipeg, MB R3T 1T4 (required)

Ability to Relocate:

- Winnipeg, MB R3T 1T4: Relocate before starting work (required)

Work Location: In person